AWS Migration Hub vs Azure Migrate:Which is more popular by branded search?
In August 2026, Azure Migrate had more branded searches than AWS Migration Hub among cloud migration platforms worldwide. Azure Migrate was estimated to have 2.9K branded searches compared to AWS Migration Hub’s 880, and held a 5.2% Share of Search versus AWS Migration Hub’s 1.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, AWS Migration Hub or Azure Migrate?
Compare the platforms used to move workloads to cloud. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Azure Migrate, AWS Migration Hub. The figures are in the table below the chart.
View monthly share of search table
| Month | Carbonite | Azure Migrate | AWS Migration Hub | RackWare | Cloudamize |
|---|---|---|---|---|---|
| Oct 2025 | 84.6% | 9% | 3.2% | 1.5% | 1.7% |
| Nov 2025 | 86.6% | 7.6% | 2.8% | 1.5% | 1.5% |
| Dec 2025 | 88.4% | 6.3% | 2.8% | 1.3% | 1.3% |
| Jan 2026 | 86.9% | 7.6% | 2.8% | 1.2% | 1.5% |
| Feb 2026 | 81.4% | 10.6% | 3.8% | 2.1% | 2.1% |
| Mar 2026 | 81.9% | 10.7% | 3.8% | 2% | 1.7% |
| Apr 2026 | 79.2% | 12.6% | 3.7% | 2.3% | 2.1% |
| May 2026 | 84.7% | 9% | 3.3% | 1.8% | 1.2% |
| Jun 2026 | 87.9% | 7.7% | 1.8% | 1.5% | 1% |
| Jul 2026 | 87.4% | 7.6% | 1.9% | 1.9% | 1.3% |
| Aug 2026 | 90.5% | 5.2% | 1.6% | 1.6% | 1.1% |
| Sep 2026 | — | — | — | — | — |
How has the AWS Migration Hub and Azure Migrate comparison changed over the last 12 months?
3 findings
- Azure Migrate was ahead of AWS Migration Hub in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, AWS Migration Hub’s estimated Share of Search among cloud migration platforms worldwide moved from 3.2% to 1.6%, and its estimated monthly branded searches moved from 1.9K to 880.
- Across the 11 months ending August 2026, Azure Migrate’s estimated Share of Search among cloud migration platforms worldwide moved from 9% to 5.2%, and its estimated monthly branded searches moved from 5.4K to 2.9K.
How did search popularity change for cloud migration platforms worldwide in August 2026?
2 changes
In August 2026, Azure Migrate lost estimated Share of Search among cloud migration platforms worldwide, from 7.6% to 5.2%.
Estimated monthly branded searches for AWS Migration Hub worldwide fell 53.7% over 11 measured months, from 1.9K to 880 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using AWS Migration Hub’s and Azure Migrate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AWS Migration Hub
1 branded search term
- aws migration hub
Azure Migrate
1 branded search term
- azure migrate
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.