Brandwave

How popular isAzure Migrate in search?

In August 2026, there were an estimated 2.9K branded searches for Azure Migrate worldwide which is down 46.3% over the last 11 months. Azure Migrate holds 5.2% estimated Share of Search among cloud migration platforms worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Carbonite90.5%
  2. Azure Migrate5.2%
  3. AWS Migration Hub1.6%
  4. RackWare1.6%
  5. Cloudamize1.1%
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Which cloud migration platforms compete with Azure Migrate?

Azure Migrate against cloud migration platforms worldwide, by month

Share of Search by month for Carbonite, Azure Migrate. The figures are in the table below the chart.

View monthly share of search table
MonthCarboniteAzure MigrateAWS Migration HubRackWareCloudamize
Oct 202584.6%9%3.2%1.5%1.7%
Nov 202586.6%7.6%2.8%1.5%1.5%
Dec 202588.4%6.3%2.8%1.3%1.3%
Jan 202686.9%7.6%2.8%1.2%1.5%
Feb 202681.4%10.6%3.8%2.1%2.1%
Mar 202681.9%10.7%3.8%2%1.7%
Apr 202679.2%12.6%3.7%2.3%2.1%
May 202684.7%9%3.3%1.8%1.2%
Jun 202687.9%7.7%1.8%1.5%1%
Jul 202687.4%7.6%1.9%1.9%1.3%
Aug 202690.5%5.2%1.6%1.6%1.1%
Sep 2026—————

  1. 1.Carbonite

    90.5%

    Held 1st. 50.3K estimated branded searches, +22% vs prior month. Share +3.2 points.

  2. 2.Azure Migrate

    5.2%

    Held 2nd. 2.9K estimated branded searches, -19.4% vs prior month. Share -2.4 points.

  3. 3.AWS Migration Hub

    1.6%

    Held 3rd. 880 estimated branded searches, 0% vs prior month. Share -0.3 points.

  4. 4.RackWare

    1.6%

    Held 4th. 880 estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.Cloudamize

    1.1%

    Held 5th. 590 estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare search popularity between Azure Migrate and its closest rivals

How has branded search demand for Azure Migrate changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Azure Migrate worldwide fell from 5.4K to 2.9K.
  • Across the 11 months ending August 2026, Azure Migrate’s estimated Share of Search among cloud migration platforms worldwide decreased from 9% to 5.2%.
  • Across the 11 months ending August 2026, Azure Migrate’s estimated Share of Search among cloud migration platforms worldwide peaked at 12.6% in April 2026 and was lowest at 5.2% in August 2026.

How did search popularity change for cloud migration platforms worldwide in August 2026?

  1. In August 2026, Carbonite gained estimated Share of Search among cloud migration platforms worldwide, from 87.4% to 90.5%.

  2. In August 2026, Azure Migrate lost estimated Share of Search among cloud migration platforms worldwide, from 7.6% to 5.2%.

  3. Estimated monthly branded searches for AWS Migration Hub worldwide fell 53.7% over 11 measured months, from 1.9K to 880 in August 2026.

  4. Estimated monthly branded searches for Cloudamize worldwide fell 41% over 11 measured months, from 1K to 590 in August 2026.

How is Azure Migrate measured?

Brandwave collects information about searches that people make online using Azure Migrate’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • azure migrate

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How the Brand Demand Index is measured

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