Azure Migrate vs RackWare:Which is more popular by branded search?
In August 2026, Azure Migrate had more branded searches than RackWare among cloud migration platforms worldwide. Azure Migrate was estimated to have 2.9K branded searches compared to RackWare’s 880, and held a 5.2% Share of Search versus RackWare’s 1.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Azure Migrate or RackWare?
Compare the platforms used to move workloads to cloud. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Azure Migrate, RackWare. The figures are in the table below the chart.
View monthly share of search table
| Month | Carbonite | Azure Migrate | AWS Migration Hub | RackWare | Cloudamize |
|---|---|---|---|---|---|
| Oct 2025 | 84.6% | 9% | 3.2% | 1.5% | 1.7% |
| Nov 2025 | 86.6% | 7.6% | 2.8% | 1.5% | 1.5% |
| Dec 2025 | 88.4% | 6.3% | 2.8% | 1.3% | 1.3% |
| Jan 2026 | 86.9% | 7.6% | 2.8% | 1.2% | 1.5% |
| Feb 2026 | 81.4% | 10.6% | 3.8% | 2.1% | 2.1% |
| Mar 2026 | 81.9% | 10.7% | 3.8% | 2% | 1.7% |
| Apr 2026 | 79.2% | 12.6% | 3.7% | 2.3% | 2.1% |
| May 2026 | 84.7% | 9% | 3.3% | 1.8% | 1.2% |
| Jun 2026 | 87.9% | 7.7% | 1.8% | 1.5% | 1% |
| Jul 2026 | 87.4% | 7.6% | 1.9% | 1.9% | 1.3% |
| Aug 2026 | 90.5% | 5.2% | 1.6% | 1.6% | 1.1% |
| Sep 2026 | — | — | — | — | — |
How has the Azure Migrate and RackWare comparison changed over the last 12 months?
3 findings
- Azure Migrate was ahead of RackWare in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Azure Migrate’s estimated Share of Search among cloud migration platforms worldwide moved from 9% to 5.2%, and its estimated monthly branded searches moved from 5.4K to 2.9K.
- Across the 11 months ending August 2026, RackWare’s estimated Share of Search among cloud migration platforms worldwide moved from 1.5% to 1.6%, and its estimated monthly branded searches held steady at 880.
How did search popularity change for cloud migration platforms worldwide in August 2026?
1 change
In August 2026, Azure Migrate lost estimated Share of Search among cloud migration platforms worldwide, from 7.6% to 5.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Azure Migrate’s and RackWare’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Azure Migrate
1 branded search term
- azure migrate
RackWare
1 branded search term
- rackware
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.