Brandwave

Cloud migration platforms:Which brands are most popular in search?

In August 2026, Carbonite was the most searched among cloud migration platforms worldwide, with an estimated 50.3K branded searches and 90.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Carbonite90.5%
  2. Azure Migrate5.2%
  3. AWS Migration Hub1.6%
  4. RackWare1.6%
  5. Cloudamize1.1%

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Share of SearchLeaderboard

Compare the platforms used to move workloads to cloud. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among cloud migration platforms worldwide, by month

Share of Search by month for Carbonite, Azure Migrate. The figures are in the table below the chart.

View monthly share of search table
MonthCarboniteAzure MigrateAWS Migration HubRackWareCloudamize
Oct 202584.6%9%3.2%1.5%1.7%
Nov 202586.6%7.6%2.8%1.5%1.5%
Dec 202588.4%6.3%2.8%1.3%1.3%
Jan 202686.9%7.6%2.8%1.2%1.5%
Feb 202681.4%10.6%3.8%2.1%2.1%
Mar 202681.9%10.7%3.8%2%1.7%
Apr 202679.2%12.6%3.7%2.3%2.1%
May 202684.7%9%3.3%1.8%1.2%
Jun 202687.9%7.7%1.8%1.5%1%
Jul 202687.4%7.6%1.9%1.9%1.3%
Aug 202690.5%5.2%1.6%1.6%1.1%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Carbonite

    90.5%

    Held 1st. 50.3K estimated branded searches, +22% vs prior month. Share +3.2 points.

  2. 2.Azure Migrate

    5.2%

    Held 2nd. 2.9K estimated branded searches, -19.4% vs prior month. Share -2.4 points.

  3. 3.AWS Migration Hub

    1.6%

    Held 3rd. 880 estimated branded searches, 0% vs prior month. Share -0.3 points.

  4. 4.RackWare

    1.6%

    Held 4th. 880 estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.Cloudamize

    1.1%

    Held 5th. 590 estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among cloud migration platforms worldwide?

In August 2026, Carbonite was the most searched among cloud migration platforms worldwide, with an estimated 50.3K branded searches and 90.5% estimated Share of Search within this set. Azure Migrate is in 2nd place, 85.3 percentage points behind at 5.2% Share of Search.

Global cloud migration platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Carbonite84.6% → 90.5%90.5%Aug 202679.2%Apr 20261st
Azure Migrate9% → 5.2%12.6%Apr 20265.2%Aug 20262nd
AWS Migration Hub3.2% → 1.6%3.8%Feb 20261.6%Aug 20263rd
RackWare1.5% → 1.6%2.3%Apr 20261.2%Jan 20265th → 4th
Cloudamize1.7% → 1.1%2.1%Feb 20261%Jun 20264th → 5th

Each finding as a sentence

  • Across the 11 months ending August 2026, Carbonite’s estimated Share of Search among cloud migration platforms worldwide increased from 84.6% to 90.5%.
  • Across the 11 months ending August 2026, Azure Migrate’s estimated Share of Search among cloud migration platforms worldwide decreased from 9% to 5.2%.
  • Across the 11 months ending August 2026, AWS Migration Hub’s estimated Share of Search among cloud migration platforms worldwide decreased from 3.2% to 1.6%.
  • Across the 11 months ending August 2026, Cloudamize’s estimated Share of Search among cloud migration platforms worldwide decreased from 1.7% to 1.1%.
  • Across the 11 months ending August 2026, Carbonite’s estimated Share of Search among cloud migration platforms worldwide peaked at 90.5% in August 2026 and was lowest at 79.2% in April 2026.
  • Across the 11 months ending August 2026, Azure Migrate’s estimated Share of Search among cloud migration platforms worldwide peaked at 12.6% in April 2026 and was lowest at 5.2% in August 2026.
  • Across the 11 months ending August 2026, AWS Migration Hub’s estimated Share of Search among cloud migration platforms worldwide peaked at 3.8% in February 2026 and was lowest at 1.6% in August 2026.
  • Across the 11 months ending August 2026, RackWare’s estimated Share of Search among cloud migration platforms worldwide peaked at 2.3% in April 2026 and was lowest at 1.2% in January 2026.
  • Across the 11 months ending August 2026, Cloudamize’s estimated Share of Search among cloud migration platforms worldwide peaked at 2.1% in February 2026 and was lowest at 1% in June 2026.
  • Across the 11 months ending August 2026, RackWare rose from 5th to 4th among cloud migration platforms worldwide.
  • Across the 11 months ending August 2026, Cloudamize fell from 4th to 5th among cloud migration platforms worldwide.

How did search popularity change for cloud migration platforms worldwide in August 2026?

  1. In August 2026, Carbonite gained estimated Share of Search among cloud migration platforms worldwide, from 87.4% to 90.5%.

  2. In August 2026, Azure Migrate lost estimated Share of Search among cloud migration platforms worldwide, from 7.6% to 5.2%.

  3. Estimated monthly branded searches for AWS Migration Hub worldwide fell 53.7% over 11 measured months, from 1.9K to 880 in August 2026.

  4. Estimated monthly branded searches for Cloudamize worldwide fell 41% over 11 measured months, from 1K to 590 in August 2026.

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