Brandwave

Carbonite vs Druva:Which is more popular by branded search?

In August 2026, Carbonite had more branded searches than Druva among backup software worldwide. Carbonite was estimated to have 50.3K branded searches compared to Druva’s 17.3K, and held a 14.9% Share of Search versus Druva’s 5.1%. These are worldwide searches for English-language branded terms.

Share of Search among backup software worldwide in August 2026Which is more popular in search, Carbonite or Druva?
Carbonite14.9%50.3K searches
vs
Druva5.1%17.3K searches

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Which is more popular in search, Carbonite or Druva?

Compare the software used to back up computers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Carbonite and Druva among backup software worldwide, by month

Share of Search by month for Carbonite, Druva. The figures are in the table below the chart.

View monthly share of search table
MonthBackblazeVeeamAcronisCarboniteDruva
Oct 202528.5%27.2%27.8%12.5%4.1%
Nov 202531.5%24.8%25.4%13.8%4.6%
Dec 202533.3%26.1%22%14.6%4.1%
Jan 202632.6%24.4%25%13.5%4.5%
Feb 202631%30.7%21.2%11.5%5.7%
Mar 202628.7%32.1%22.2%12.1%4.9%
Apr 202632.3%31.8%18.1%11.9%5.9%
May 202633.6%30.1%17%13.7%5.6%
Jun 202637.5%25.8%17.7%14.3%4.8%
Jul 202636.7%24.1%20.2%13.4%5.6%
Aug 202639.8%21.9%18.3%14.9%5.1%
Sep 2026—————

How has the Carbonite and Druva comparison changed over the last 12 months?

  • Carbonite was ahead of Druva in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Carbonite’s estimated Share of Search among backup software worldwide moved from 12.5% to 14.9%, and its estimated monthly branded searches moved from 50.5K to 50.3K.
  • Across the 11 months ending August 2026, Druva’s estimated Share of Search among backup software worldwide moved from 4.1% to 5.1%, and its estimated monthly branded searches moved from 16.5K to 17.3K.

How did search popularity change for backup software worldwide in August 2026?

  1. In August 2026, Carbonite gained estimated Share of Search among backup software worldwide, from 13.4% to 14.9%.

  2. In August 2026, Druva lost estimated Share of Search among backup software worldwide, from 5.6% to 5.1%.

How each brand is measured

Brandwave collects information about searches that people make online using Carbonite’s and Druva’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Carbonite

5 branded search terms

  • carbonite
  • carbonite app
  • carbonite cloud backup
  • carbonite com
  • carbonite software

Druva

4 branded search terms

  • druva
  • druva app
  • druva com
  • druva software

How the Brand Demand Index is measured

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