Brandwave

How popular isBlackboard in search?

In September 2026, there were an estimated 6.6K branded searches for Blackboard worldwide which is down 33.3% over the last 12 months. Blackboard holds 0.35% estimated Share of Search among LMS brands worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. D2L98.2%
  2. Docebo1.5%
  3. Blackboard0.35%
  4. Articulate0.03%
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Which LMS brands compete with Blackboard?

Blackboard against LMS brands worldwide, by month

Share of Search by month for D2L, Blackboard. The figures are in the table below the chart.

View monthly share of search table
MonthD2LDoceboBlackboardArticulate
Oct 202596.5%2.6%0.78%0.06%
Nov 202596.8%2.2%0.96%0.05%
Dec 202595.4%3.1%1.4%0.06%
Jan 202696.6%2.6%0.78%0.05%
Feb 202696.7%2.6%0.64%0.05%
Mar 202696.1%3.2%0.63%0.06%
Apr 202696.2%3.2%0.52%0.06%
May 202696.1%3.2%0.63%0.06%
Jun 202693.7%5.6%0.61%0.08%
Jul 202692.2%6.8%0.9%0.12%
Aug 202695%3.8%1.1%0.07%
Sep 202698.2%1.5%0.35%0.03%

  1. 1.D2L

    98.2%

    Held 1st. 1.8M estimated branded searches, +171.9% vs prior month. Share +3.2 points.

  2. 2.Docebo

    1.5%

    Held 2nd. 27.1K estimated branded searches, 0% vs prior month. Share -2.4 points.

  3. 3.Blackboard

    0.35%

    Held 3rd. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.8 points.

  4. 4.Articulate

    0.03%

    Held 4th. 590 estimated branded searches, +22.9% vs prior month. Share 0 points.

Compare search popularity between Blackboard and its closest rivals

Every comparison with Blackboard

How has branded search demand for Blackboard changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Blackboard worldwide fell from 9.9K to 6.6K.
  • Across the 12 months ending September 2026, Blackboard’s estimated Share of Search among LMS brands worldwide peaked at 1.4% in December 2025 and was lowest at 0.35% in September 2026.

How did search popularity change for LMS brands worldwide in September 2026?

  1. In September 2026, D2L gained estimated Share of Search among LMS brands worldwide, from 95% to 98.2%.

  2. In September 2026, Docebo lost estimated Share of Search among LMS brands worldwide, from 3.8% to 1.5%.

  3. In September 2026, Blackboard lost estimated Share of Search among LMS brands worldwide, from 1.1% to 0.35%.

  4. Estimated monthly branded searches for Articulate worldwide fell 18.1% over 12 measured months, from 720 to 590 in September 2026.

Where does Blackboard compete?

Blackboard is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Learning management systems7th of 70.05%Show ranking
Edtech5th of 60.05%Show ranking
LMS brands3rd of 40.35%Shown above

How is Blackboard measured?

Brandwave collects information about searches that people make online using Blackboard’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • blackboard lms

Do you work for Blackboard? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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