Brandwave

LMS brands:Which are searched most?

In September 2026, D2L was the most searched among LMS brands worldwide, with an estimated 1.8M branded searches and 98.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. D2L98.2%
  2. Docebo1.5%
  3. Blackboard0.35%
  4. Articulate0.03%

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Share of SearchLeaderboard

Compare the lms brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among LMS brands worldwide, by month

Share of Search by month for D2L. The figures are in the table below the chart.

View monthly share of search table
MonthD2LDoceboBlackboardArticulate
Oct 202596.5%2.6%0.78%0.06%
Nov 202596.8%2.2%0.96%0.05%
Dec 202595.4%3.1%1.4%0.06%
Jan 202696.6%2.6%0.78%0.05%
Feb 202696.7%2.6%0.64%0.05%
Mar 202696.1%3.2%0.63%0.06%
Apr 202696.2%3.2%0.52%0.06%
May 202696.1%3.2%0.63%0.06%
Jun 202693.7%5.6%0.61%0.08%
Jul 202692.2%6.8%0.9%0.12%
Aug 202695%3.8%1.1%0.07%
Sep 202698.2%1.5%0.35%0.03%

This month’s ranking, September 2026

  1. 1.D2L

    98.2%

    Held 1st. 1.8M estimated branded searches, +171.9% vs prior month. Share +3.2 points.

  2. 2.Docebo

    1.5%

    Held 2nd. 27.1K estimated branded searches, 0% vs prior month. Share -2.4 points.

  3. 3.Blackboard

    0.35%

    Held 3rd. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.8 points.

  4. 4.Articulate

    0.03%

    Held 4th. 590 estimated branded searches, +22.9% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among LMS brands worldwide?

In September 2026, D2L was the most searched among LMS brands worldwide, with an estimated 1.8M branded searches and 98.2% estimated Share of Search within this set. Docebo is in 2nd place, 96.7 percentage points behind at 1.5% Share of Search.

Global LMS brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
D2L96.5% → 98.2%98.2%Sep 202692.2%Jul 20261st
Docebo2.6% → 1.5%6.8%Jul 20261.5%Sep 20262nd
Blackboard0.78% → 0.35%1.4%Dec 20250.35%Sep 20263rd
Articulate0.06% → 0.03%0.12%Jul 20260.03%Sep 20264th

Each finding as a sentence

  • Across the 12 months ending September 2026, D2L’s estimated Share of Search among LMS brands worldwide increased from 96.5% to 98.2%.
  • Across the 12 months ending September 2026, Docebo’s estimated Share of Search among LMS brands worldwide decreased from 2.6% to 1.5%.
  • Across the 12 months ending September 2026, D2L’s estimated Share of Search among LMS brands worldwide peaked at 98.2% in September 2026 and was lowest at 92.2% in July 2026.
  • Across the 12 months ending September 2026, Docebo’s estimated Share of Search among LMS brands worldwide peaked at 6.8% in July 2026 and was lowest at 1.5% in September 2026.
  • Across the 12 months ending September 2026, Blackboard’s estimated Share of Search among LMS brands worldwide peaked at 1.4% in December 2025 and was lowest at 0.35% in September 2026.
  • Across the 12 months ending September 2026, Blackboard and Articulate held steady: their estimated Share of Search among LMS brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for LMS brands worldwide in September 2026?

  1. In September 2026, D2L gained estimated Share of Search among LMS brands worldwide, from 95% to 98.2%.

  2. In September 2026, Docebo lost estimated Share of Search among LMS brands worldwide, from 3.8% to 1.5%.

  3. In September 2026, Blackboard lost estimated Share of Search among LMS brands worldwide, from 1.1% to 0.35%.

  4. Estimated monthly branded searches for Articulate worldwide fell 18.1% over 12 measured months, from 720 to 590 in September 2026.

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