Blackboard vs D2L:Which is searched more?
In September 2026, D2L had more branded searches than Blackboard among LMS brands worldwide. D2L was estimated to have 1.8M branded searches compared to Blackboard’s 6.6K, and held a 98.2% Share of Search versus Blackboard’s 0.35%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Blackboard or D2L?
Compare the lms brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for D2L, Blackboard. The figures are in the table below the chart.
View monthly share of search table
| Month | D2L | Docebo | Blackboard | Articulate |
|---|---|---|---|---|
| Oct 2025 | 96.5% | 2.6% | 0.78% | 0.06% |
| Nov 2025 | 96.8% | 2.2% | 0.96% | 0.05% |
| Dec 2025 | 95.4% | 3.1% | 1.4% | 0.06% |
| Jan 2026 | 96.6% | 2.6% | 0.78% | 0.05% |
| Feb 2026 | 96.7% | 2.6% | 0.64% | 0.05% |
| Mar 2026 | 96.1% | 3.2% | 0.63% | 0.06% |
| Apr 2026 | 96.2% | 3.2% | 0.52% | 0.06% |
| May 2026 | 96.1% | 3.2% | 0.63% | 0.06% |
| Jun 2026 | 93.7% | 5.6% | 0.61% | 0.08% |
| Jul 2026 | 92.2% | 6.8% | 0.9% | 0.12% |
| Aug 2026 | 95% | 3.8% | 1.1% | 0.07% |
| Sep 2026 | 98.2% | 1.5% | 0.35% | 0.03% |
How has the Blackboard and D2L comparison changed over the last 12 months?
3 findings
- D2L was ahead of Blackboard in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Blackboard’s estimated Share of Search among LMS brands worldwide moved from 0.78% to 0.35%, and its estimated monthly branded searches moved from 9.9K to 6.6K.
- Across the 12 months ending September 2026, D2L’s estimated Share of Search among LMS brands worldwide moved from 96.5% to 98.2%, and its estimated monthly branded searches moved from 1.2M to 1.8M.
How did search popularity change for LMS brands worldwide in September 2026?
2 changes
In September 2026, D2L gained estimated Share of Search among LMS brands worldwide, from 95% to 98.2%.
In September 2026, Blackboard lost estimated Share of Search among LMS brands worldwide, from 1.1% to 0.35%.
How each brand is measured
Brandwave collects information about searches that people make online using Blackboard’s and D2L’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Blackboard
1 branded search term
- blackboard lms
D2L
1 branded search term
- d2l
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.