How popular isAXA in search?
In August 2026, there were an estimated 1.2M branded searches for AXA worldwide which held steady over the last 11 months. AXA holds 88.2% estimated Share of Search among travel insurance brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
AXA88.2%
- InsureandGo4.4%
Cover-More2.9%
SafetyWing2.9%
World Nomads1.6%
Allianz Travel<0.01%
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Which travel insurance brands compete with AXA?
Share of Search by month for AXA, InsureandGo, Cover-More, SafetyWing. The figures are in the table below the chart.
View monthly share of search table
| Month | AXA | InsureandGo | Cover-More | SafetyWing | World Nomads | Allianz Travel |
|---|---|---|---|---|---|---|
| Oct 2025 | 90.2% | 3.7% | 2.4% | 2% | 1.6% | <0.01% |
| Nov 2025 | 91.1% | 3% | 2.5% | 2% | 1.4% | <0.01% |
| Dec 2025 | 91.4% | 2.5% | 2.5% | 2% | 1.7% | 0% |
| Jan 2026 | 89.8% | 3.6% | 3% | 2% | 1.6% | <0.01% |
| Feb 2026 | 88.8% | 4.4% | 2.4% | 2.4% | 2% | <0.01% |
| Mar 2026 | 90.3% | 3.6% | 2.4% | 2% | 1.6% | <0.01% |
| Apr 2026 | 89.8% | 3.6% | 2.4% | 2.4% | 1.6% | <0.01% |
| May 2026 | 89.1% | 4.4% | 2.4% | 2.4% | 1.6% | 0% |
| Jun 2026 | 90% | 3.7% | 3% | 2% | 1.3% | <0.01% |
| Jul 2026 | 90.2% | 3.7% | 2.4% | 2% | 1.6% | <0.01% |
| Aug 2026 | 88.2% | 4.4% | 2.9% | 2.9% | 1.6% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 88.2% | 1.2M | 0% | -2.1 points | |
| 2, held 2nd | 4.4% | 60.5K | +22.2% | +0.7 points | |
| 3, held 3rd | 2.9% | 40.5K | +22.4% | +0.5 points | |
| 4, held 4th | 2.9% | 40.5K | +49.4% | +0.9 points | |
| 5, held 5th | 1.6% | 22.2K | 0% | 0 points | |
| 6, held 6th | <0.01% | 10 | 0% | 0 points |
1.
88.2%
Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share -2.1 points.
4.4%
Held 2nd. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.7 points.
2.9%
Held 3rd. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.5 points.
2.9%
Held 4th. 40.5K estimated branded searches, +49.4% vs prior month. Share +0.9 points.
1.6%
Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.
<0.01%
Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between AXA and its closest rivals
How has branded search demand for AXA changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for AXA worldwide held steady at 1.2M.
- Across the 11 months ending August 2026, AXA’s estimated Share of Search among travel insurance brands worldwide decreased from 90.2% to 88.2%.
- Across the 11 months ending August 2026, AXA’s estimated Share of Search among travel insurance brands worldwide peaked at 91.4% in December 2025 and was lowest at 88.2% in August 2026.
How did search popularity change for travel insurance brands worldwide in August 2026?
4 changes
In August 2026, SafetyWing gained estimated Share of Search among travel insurance brands worldwide, from 2% to 2.9%.
In August 2026, InsureandGo gained estimated Share of Search among travel insurance brands worldwide, from 3.7% to 4.4%.
In August 2026, AXA lost estimated Share of Search among travel insurance brands worldwide, from 90.2% to 88.2%.
Estimated monthly branded searches for Cover-More worldwide rose 22.4% over 11 measured months, from 33.1K to 40.5K in August 2026.
Where does AXA compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Health insurance brands | 1st of 6 | 47.1% | Show ranking |
| Travel insurance brands | 1st of 6 | 88.2% | Shown above |
| Travel insurance providers | 1st of 5 | 92.2% | Show ranking |
How is AXA measured?
Brandwave collects information about searches that people make online using AXA’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- axa
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Is AXA your brand?
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