AXA vs Cover-More:Which is more popular by branded search?
In August 2026, AXA had more branded searches than Cover-More among travel insurance brands worldwide. AXA was estimated to have 1.2M branded searches compared to Cover-More’s 40.5K, and held an 88.2% Share of Search versus Cover-More’s 2.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, AXA or Cover-More?
Compare the travel insurance brands travellers use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for AXA, Cover-More. The figures are in the table below the chart.
View monthly share of search table
| Month | AXA | InsureandGo | Cover-More | SafetyWing | World Nomads | Allianz Travel |
|---|---|---|---|---|---|---|
| Oct 2025 | 90.2% | 3.7% | 2.4% | 2% | 1.6% | <0.01% |
| Nov 2025 | 91.1% | 3% | 2.5% | 2% | 1.4% | <0.01% |
| Dec 2025 | 91.4% | 2.5% | 2.5% | 2% | 1.7% | 0% |
| Jan 2026 | 89.8% | 3.6% | 3% | 2% | 1.6% | <0.01% |
| Feb 2026 | 88.8% | 4.4% | 2.4% | 2.4% | 2% | <0.01% |
| Mar 2026 | 90.3% | 3.6% | 2.4% | 2% | 1.6% | <0.01% |
| Apr 2026 | 89.8% | 3.6% | 2.4% | 2.4% | 1.6% | <0.01% |
| May 2026 | 89.1% | 4.4% | 2.4% | 2.4% | 1.6% | 0% |
| Jun 2026 | 90% | 3.7% | 3% | 2% | 1.3% | <0.01% |
| Jul 2026 | 90.2% | 3.7% | 2.4% | 2% | 1.6% | <0.01% |
| Aug 2026 | 88.2% | 4.4% | 2.9% | 2.9% | 1.6% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the AXA and Cover-More comparison changed over the last 12 months?
3 findings
- AXA was ahead of Cover-More in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, AXA’s estimated Share of Search among travel insurance brands worldwide moved from 90.2% to 88.2%, and its estimated monthly branded searches held steady at 1.2M.
- Across the 11 months ending August 2026, Cover-More’s estimated Share of Search among travel insurance brands worldwide moved from 2.4% to 2.9%, and its estimated monthly branded searches moved from 33.1K to 40.5K.
How did search popularity change for travel insurance brands worldwide in August 2026?
2 changes
In August 2026, AXA lost estimated Share of Search among travel insurance brands worldwide, from 90.2% to 88.2%.
Estimated monthly branded searches for Cover-More worldwide rose 22.4% over 11 measured months, from 33.1K to 40.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using AXA’s and Cover-More’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AXA
1 branded search term
- axa
Cover-More
1 branded search term
- cover-more
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