Travel insurance brands:Which brands are most popular in search?
In August 2026, AXA was the most searched among travel insurance brands worldwide, with an estimated 1.2M branded searches and 88.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
AXA88.2%
- InsureandGo4.4%
Cover-More2.9%
SafetyWing2.9%
World Nomads1.6%
Allianz Travel<0.01%
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Share of SearchLeaderboard
Compare the travel insurance brands travellers use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for AXA, InsureandGo, Cover-More, SafetyWing. The figures are in the table below the chart.
View monthly share of search table
| Month | AXA | InsureandGo | Cover-More | SafetyWing | World Nomads | Allianz Travel |
|---|---|---|---|---|---|---|
| Oct 2025 | 90.2% | 3.7% | 2.4% | 2% | 1.6% | <0.01% |
| Nov 2025 | 91.1% | 3% | 2.5% | 2% | 1.4% | <0.01% |
| Dec 2025 | 91.4% | 2.5% | 2.5% | 2% | 1.7% | 0% |
| Jan 2026 | 89.8% | 3.6% | 3% | 2% | 1.6% | <0.01% |
| Feb 2026 | 88.8% | 4.4% | 2.4% | 2.4% | 2% | <0.01% |
| Mar 2026 | 90.3% | 3.6% | 2.4% | 2% | 1.6% | <0.01% |
| Apr 2026 | 89.8% | 3.6% | 2.4% | 2.4% | 1.6% | <0.01% |
| May 2026 | 89.1% | 4.4% | 2.4% | 2.4% | 1.6% | 0% |
| Jun 2026 | 90% | 3.7% | 3% | 2% | 1.3% | <0.01% |
| Jul 2026 | 90.2% | 3.7% | 2.4% | 2% | 1.6% | <0.01% |
| Aug 2026 | 88.2% | 4.4% | 2.9% | 2.9% | 1.6% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 88.2% | 1.2M | 0% | -2.1 points | |
| 2, held 2nd | 4.4% | 60.5K | +22.2% | +0.7 points | |
| 3, held 3rd | 2.9% | 40.5K | +22.4% | +0.5 points | |
| 4, held 4th | 2.9% | 40.5K | +49.4% | +0.9 points | |
| 5, held 5th | 1.6% | 22.2K | 0% | 0 points | |
| 6, held 6th | <0.01% | 10 | 0% | 0 points |
1.
88.2%
Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share -2.1 points.
4.4%
Held 2nd. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.7 points.
2.9%
Held 3rd. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.5 points.
2.9%
Held 4th. 40.5K estimated branded searches, +49.4% vs prior month. Share +0.9 points.
1.6%
Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.
<0.01%
Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between leading brands
- Compare any of these brands
Which brand is most popular in search among travel insurance brands worldwide?
6 brands
In August 2026, AXA was the most searched among travel insurance brands worldwide, with an estimated 1.2M branded searches and 88.2% estimated Share of Search within this set. InsureandGo is in 2nd place, 83.8 percentage points behind at 4.4% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| AXA | 90.2% → 88.2% | 91.4%Dec 2025 | 88.2%Aug 2026 | 1st |
| InsureandGo | 3.7% → 4.4% | 4.4%May 2026 | 2.5%Dec 2025 | 2nd |
| Cover-More | 2.4% → 2.9% | 3%Jun 2026 | 2.4%Feb 2026 | 3rd |
| SafetyWing | 2% → 2.9% | 2.9%Aug 2026 | 2%Jan 2026 | 4th |
| World Nomads | 1.6% | 2%Feb 2026 | 1.3%Jun 2026 | 5th |
| Allianz Travel | <0.01% | <0.01%Nov 2025 | 0%Dec 2025 | 6th |
Each finding as a sentence
- Across the 11 months ending August 2026, AXA’s estimated Share of Search among travel insurance brands worldwide decreased from 90.2% to 88.2%.
- Across the 11 months ending August 2026, InsureandGo’s estimated Share of Search among travel insurance brands worldwide increased from 3.7% to 4.4%.
- Across the 11 months ending August 2026, SafetyWing’s estimated Share of Search among travel insurance brands worldwide increased from 2% to 2.9%.
- Across the 11 months ending August 2026, AXA’s estimated Share of Search among travel insurance brands worldwide peaked at 91.4% in December 2025 and was lowest at 88.2% in August 2026.
- Across the 11 months ending August 2026, InsureandGo’s estimated Share of Search among travel insurance brands worldwide peaked at 4.4% in May 2026 and was lowest at 2.5% in December 2025.
- Across the 11 months ending August 2026, Cover-More, World Nomads and Allianz Travel held steady: their estimated Share of Search among travel insurance brands worldwide each moved less than 0.5 percentage points.
How did search popularity change for travel insurance brands worldwide in August 2026?
4 changes
In August 2026, SafetyWing gained estimated Share of Search among travel insurance brands worldwide, from 2% to 2.9%.
In August 2026, InsureandGo gained estimated Share of Search among travel insurance brands worldwide, from 3.7% to 4.4%.
In August 2026, AXA lost estimated Share of Search among travel insurance brands worldwide, from 90.2% to 88.2%.
Estimated monthly branded searches for Cover-More worldwide rose 22.4% over 11 measured months, from 33.1K to 40.5K in August 2026.
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