Cover-More vs InsureandGo:Which is more popular by branded search?
In August 2026, InsureandGo had more branded searches than Cover-More among travel insurance brands worldwide. InsureandGo was estimated to have 60.5K branded searches compared to Cover-More’s 40.5K, and held a 4.4% Share of Search versus Cover-More’s 2.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Cover-More or InsureandGo?
Compare the travel insurance brands travellers use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for InsureandGo, Cover-More. The figures are in the table below the chart.
View monthly share of search table
| Month | AXA | InsureandGo | Cover-More | SafetyWing | World Nomads | Allianz Travel |
|---|---|---|---|---|---|---|
| Oct 2025 | 90.2% | 3.7% | 2.4% | 2% | 1.6% | <0.01% |
| Nov 2025 | 91.1% | 3% | 2.5% | 2% | 1.4% | <0.01% |
| Dec 2025 | 91.4% | 2.5% | 2.5% | 2% | 1.7% | 0% |
| Jan 2026 | 89.8% | 3.6% | 3% | 2% | 1.6% | <0.01% |
| Feb 2026 | 88.8% | 4.4% | 2.4% | 2.4% | 2% | <0.01% |
| Mar 2026 | 90.3% | 3.6% | 2.4% | 2% | 1.6% | <0.01% |
| Apr 2026 | 89.8% | 3.6% | 2.4% | 2.4% | 1.6% | <0.01% |
| May 2026 | 89.1% | 4.4% | 2.4% | 2.4% | 1.6% | 0% |
| Jun 2026 | 90% | 3.7% | 3% | 2% | 1.3% | <0.01% |
| Jul 2026 | 90.2% | 3.7% | 2.4% | 2% | 1.6% | <0.01% |
| Aug 2026 | 88.2% | 4.4% | 2.9% | 2.9% | 1.6% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Cover-More and InsureandGo comparison changed over the last 12 months?
3 findings
- InsureandGo was ahead of Cover-More in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Cover-More’s estimated Share of Search among travel insurance brands worldwide moved from 2.4% to 2.9%, and its estimated monthly branded searches moved from 33.1K to 40.5K.
- Across the 11 months ending August 2026, InsureandGo’s estimated Share of Search among travel insurance brands worldwide moved from 3.7% to 4.4%, and its estimated monthly branded searches moved from 49.5K to 60.5K.
How did search popularity change for travel insurance brands worldwide in August 2026?
2 changes
In August 2026, InsureandGo gained estimated Share of Search among travel insurance brands worldwide, from 3.7% to 4.4%.
Estimated monthly branded searches for Cover-More worldwide rose 22.4% over 11 measured months, from 33.1K to 40.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Cover-More’s and InsureandGo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cover-More
1 branded search term
- cover-more
InsureandGo
1 branded search term
- insure and go
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