How popular isCover-More in search?
In August 2026, there were an estimated 40.5K branded searches for Cover-More worldwide which is up 22.4% over the last 11 months. Cover-More holds 2.9% estimated Share of Search among travel insurance brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
AXA88.2%
- InsureandGo4.4%
Cover-More2.9%
SafetyWing2.9%
World Nomads1.6%
Allianz Travel<0.01%
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Which travel insurance brands compete with Cover-More?
Share of Search by month for AXA, InsureandGo, Cover-More, SafetyWing. The figures are in the table below the chart.
View monthly share of search table
| Month | AXA | InsureandGo | Cover-More | SafetyWing | World Nomads | Allianz Travel |
|---|---|---|---|---|---|---|
| Oct 2025 | 90.2% | 3.7% | 2.4% | 2% | 1.6% | <0.01% |
| Nov 2025 | 91.1% | 3% | 2.5% | 2% | 1.4% | <0.01% |
| Dec 2025 | 91.4% | 2.5% | 2.5% | 2% | 1.7% | 0% |
| Jan 2026 | 89.8% | 3.6% | 3% | 2% | 1.6% | <0.01% |
| Feb 2026 | 88.8% | 4.4% | 2.4% | 2.4% | 2% | <0.01% |
| Mar 2026 | 90.3% | 3.6% | 2.4% | 2% | 1.6% | <0.01% |
| Apr 2026 | 89.8% | 3.6% | 2.4% | 2.4% | 1.6% | <0.01% |
| May 2026 | 89.1% | 4.4% | 2.4% | 2.4% | 1.6% | 0% |
| Jun 2026 | 90% | 3.7% | 3% | 2% | 1.3% | <0.01% |
| Jul 2026 | 90.2% | 3.7% | 2.4% | 2% | 1.6% | <0.01% |
| Aug 2026 | 88.2% | 4.4% | 2.9% | 2.9% | 1.6% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 88.2% | 1.2M | 0% | -2.1 points | |
| 2, held 2nd | 4.4% | 60.5K | +22.2% | +0.7 points | |
| 3, held 3rd | 2.9% | 40.5K | +22.4% | +0.5 points | |
| 4, held 4th | 2.9% | 40.5K | +49.4% | +0.9 points | |
| 5, held 5th | 1.6% | 22.2K | 0% | 0 points | |
| 6, held 6th | <0.01% | 10 | 0% | 0 points |
1.
88.2%
Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share -2.1 points.
4.4%
Held 2nd. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.7 points.
2.9%
Held 3rd. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.5 points.
2.9%
Held 4th. 40.5K estimated branded searches, +49.4% vs prior month. Share +0.9 points.
1.6%
Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.
<0.01%
Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Cover-More and its closest rivals
How has branded search demand for Cover-More changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Cover-More worldwide rose from 33.1K to 40.5K.
- Across the 11 months ending August 2026, Cover-More’s estimated Share of Search among travel insurance brands worldwide held steady, from 2.4% to 2.9%.
How did search popularity change for travel insurance brands worldwide in August 2026?
4 changes
In August 2026, SafetyWing gained estimated Share of Search among travel insurance brands worldwide, from 2% to 2.9%.
In August 2026, InsureandGo gained estimated Share of Search among travel insurance brands worldwide, from 3.7% to 4.4%.
In August 2026, AXA lost estimated Share of Search among travel insurance brands worldwide, from 90.2% to 88.2%.
Estimated monthly branded searches for Cover-More worldwide rose 22.4% over 11 measured months, from 33.1K to 40.5K in August 2026.
Where does Cover-More compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Travel insurance brands | 3rd of 6 | 2.9% | Shown above |
| Travel insurance providers | 2nd of 5 | 3.1% | Show ranking |
How is Cover-More measured?
Brandwave collects information about searches that people make online using Cover-More’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- cover-more
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Is Cover-More your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.