Brandwave

How popular isCover-More in search?

In August 2026, there were an estimated 40.5K branded searches for Cover-More worldwide which is up 22.4% over the last 11 months. Cover-More holds 3.1% estimated Share of Search among travel insurance providers worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. AXA92.2%
  2. Cover-More3.1%
  3. SafetyWing3.1%
  4. World Nomads1.7%
  5. Allianz Travel<0.01%
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Which travel insurance providers compete with Cover-More?

Cover-More against travel insurance providers worldwide, by month

Share of Search by month for AXA, Cover-More, SafetyWing. The figures are in the table below the chart.

View monthly share of search table
MonthAXACover-MoreSafetyWingWorld NomadsAllianz Travel
Oct 202593.7%2.5%2.1%1.7%<0.01%
Nov 202594%2.5%2.1%1.4%<0.01%
Dec 202593.7%2.5%2.1%1.7%0%
Jan 202693.2%3.1%2.1%1.7%<0.01%
Feb 202692.9%2.5%2.5%2.1%<0.01%
Mar 202693.7%2.5%2.1%1.7%<0.01%
Apr 202693.2%2.5%2.5%1.7%<0.01%
May 202693.2%2.5%2.5%1.7%0%
Jun 202693.4%3.1%2.1%1.4%<0.01%
Jul 202693.7%2.5%2.1%1.7%<0.01%
Aug 202692.2%3.1%3.1%1.7%<0.01%
Sep 2026—————

  1. 1.AXA

    92.2%

    Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share -1.5 points.

  2. 2.Cover-More

    3.1%

    Held 2nd. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.5 points.

  3. 3.SafetyWing

    3.1%

    Held 3rd. 40.5K estimated branded searches, +49.4% vs prior month. Share +1 points.

  4. 4.World Nomads

    1.7%

    Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Allianz Travel

    <0.01%

    Held 5th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Cover-More and its closest rivals

How has branded search demand for Cover-More changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Cover-More worldwide rose from 33.1K to 40.5K.
  • Across the 11 months ending August 2026, Cover-More’s estimated Share of Search among travel insurance providers worldwide increased from 2.5% to 3.1%.

How did search popularity change for travel insurance providers worldwide in August 2026?

  1. In August 2026, SafetyWing gained estimated Share of Search among travel insurance providers worldwide, from 2.1% to 3.1%.

  2. In August 2026, Cover-More gained estimated Share of Search among travel insurance providers worldwide, from 2.5% to 3.1%.

  3. In August 2026, AXA lost estimated Share of Search among travel insurance providers worldwide, from 93.7% to 92.2%.

Where does Cover-More compete?

Cover-More is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Travel insurance brands3rd of 62.9%Show ranking
Travel insurance providers2nd of 53.1%Shown above

How is Cover-More measured?

Brandwave collects information about searches that people make online using Cover-More’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • cover-more

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How the Brand Demand Index is measured

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