Brandwave

How popular isSafetyWing in search?

In August 2026, there were an estimated 40.5K branded searches for SafetyWing worldwide which is up 49.4% over the last 11 months. SafetyWing holds 3.1% estimated Share of Search among travel insurance providers worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. AXA92.2%
  2. Cover-More3.1%
  3. SafetyWing3.1%
  4. World Nomads1.7%
  5. Allianz Travel<0.01%
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Which travel insurance providers compete with SafetyWing?

SafetyWing against travel insurance providers worldwide, by month

Share of Search by month for AXA, Cover-More, SafetyWing. The figures are in the table below the chart.

View monthly share of search table
MonthAXACover-MoreSafetyWingWorld NomadsAllianz Travel
Oct 202593.7%2.5%2.1%1.7%<0.01%
Nov 202594%2.5%2.1%1.4%<0.01%
Dec 202593.7%2.5%2.1%1.7%0%
Jan 202693.2%3.1%2.1%1.7%<0.01%
Feb 202692.9%2.5%2.5%2.1%<0.01%
Mar 202693.7%2.5%2.1%1.7%<0.01%
Apr 202693.2%2.5%2.5%1.7%<0.01%
May 202693.2%2.5%2.5%1.7%0%
Jun 202693.4%3.1%2.1%1.4%<0.01%
Jul 202693.7%2.5%2.1%1.7%<0.01%
Aug 202692.2%3.1%3.1%1.7%<0.01%
Sep 2026—————

  1. 1.AXA

    92.2%

    Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share -1.5 points.

  2. 2.Cover-More

    3.1%

    Held 2nd. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.5 points.

  3. 3.SafetyWing

    3.1%

    Held 3rd. 40.5K estimated branded searches, +49.4% vs prior month. Share +1 points.

  4. 4.World Nomads

    1.7%

    Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Allianz Travel

    <0.01%

    Held 5th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between SafetyWing and its closest rivals

How has branded search demand for SafetyWing changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for SafetyWing worldwide rose from 27.1K to 40.5K.
  • Across the 11 months ending August 2026, SafetyWing’s estimated Share of Search among travel insurance providers worldwide increased from 2.1% to 3.1%.
  • Across the 11 months ending August 2026, SafetyWing’s estimated Share of Search among travel insurance providers worldwide peaked at 3.1% in August 2026 and was lowest at 2.1% in January 2026.

How did search popularity change for travel insurance providers worldwide in August 2026?

  1. In August 2026, SafetyWing gained estimated Share of Search among travel insurance providers worldwide, from 2.1% to 3.1%.

  2. In August 2026, Cover-More gained estimated Share of Search among travel insurance providers worldwide, from 2.5% to 3.1%.

  3. In August 2026, AXA lost estimated Share of Search among travel insurance providers worldwide, from 93.7% to 92.2%.

Where does SafetyWing compete?

SafetyWing is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Travel insurance brands4th of 62.9%Show ranking
Travel insurance providers3rd of 53.1%Shown above

How is SafetyWing measured?

Brandwave collects information about searches that people make online using SafetyWing’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • safetywing

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How the Brand Demand Index is measured

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