Travel insurance providers:Which brands are most popular in search?
In August 2026, AXA was the most searched among travel insurance providers worldwide, with an estimated 1.2M branded searches and 92.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
AXA92.2%
Cover-More3.1%
SafetyWing3.1%
World Nomads1.7%
Allianz Travel<0.01%
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Share of SearchLeaderboard
Compare the providers that cover trips. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for AXA, Cover-More, SafetyWing. The figures are in the table below the chart.
View monthly share of search table
| Month | AXA | Cover-More | SafetyWing | World Nomads | Allianz Travel |
|---|---|---|---|---|---|
| Oct 2025 | 93.7% | 2.5% | 2.1% | 1.7% | <0.01% |
| Nov 2025 | 94% | 2.5% | 2.1% | 1.4% | <0.01% |
| Dec 2025 | 93.7% | 2.5% | 2.1% | 1.7% | 0% |
| Jan 2026 | 93.2% | 3.1% | 2.1% | 1.7% | <0.01% |
| Feb 2026 | 92.9% | 2.5% | 2.5% | 2.1% | <0.01% |
| Mar 2026 | 93.7% | 2.5% | 2.1% | 1.7% | <0.01% |
| Apr 2026 | 93.2% | 2.5% | 2.5% | 1.7% | <0.01% |
| May 2026 | 93.2% | 2.5% | 2.5% | 1.7% | 0% |
| Jun 2026 | 93.4% | 3.1% | 2.1% | 1.4% | <0.01% |
| Jul 2026 | 93.7% | 2.5% | 2.1% | 1.7% | <0.01% |
| Aug 2026 | 92.2% | 3.1% | 3.1% | 1.7% | <0.01% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 92.2% | 1.2M | 0% | -1.5 points | |
| 2, held 2nd | 3.1% | 40.5K | +22.4% | +0.5 points | |
| 3, held 3rd | 3.1% | 40.5K | +49.4% | +1 points | |
| 4, held 4th | 1.7% | 22.2K | 0% | 0 points | |
| 5, held 5th | <0.01% | 10 | 0% | 0 points |
1.
92.2%
Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share -1.5 points.
3.1%
Held 2nd. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.5 points.
3.1%
Held 3rd. 40.5K estimated branded searches, +49.4% vs prior month. Share +1 points.
1.7%
Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.
<0.01%
Held 5th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between leading brands
Which brand is most popular in search among travel insurance providers worldwide?
5 brands
In August 2026, AXA was the most searched among travel insurance providers worldwide, with an estimated 1.2M branded searches and 92.2% estimated Share of Search within this set. Cover-More is in 2nd place, 89.1 percentage points behind at 3.1% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| AXA | 93.7% → 92.2% | 94%Nov 2025 | 92.2%Aug 2026 | 1st |
| Cover-More | 2.5% → 3.1% | 3.1%Jun 2026 | 2.5%Feb 2026 | 2nd |
| SafetyWing | 2.1% → 3.1% | 3.1%Aug 2026 | 2.1%Jan 2026 | 3rd |
| World Nomads | 1.7% | 2.1%Feb 2026 | 1.4%Jun 2026 | 4th |
| Allianz Travel | <0.01% | <0.01%Nov 2025 | 0%Dec 2025 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, AXA’s estimated Share of Search among travel insurance providers worldwide decreased from 93.7% to 92.2%.
- Across the 11 months ending August 2026, Cover-More’s estimated Share of Search among travel insurance providers worldwide increased from 2.5% to 3.1%.
- Across the 11 months ending August 2026, SafetyWing’s estimated Share of Search among travel insurance providers worldwide increased from 2.1% to 3.1%.
- Across the 11 months ending August 2026, AXA’s estimated Share of Search among travel insurance providers worldwide peaked at 94% in November 2025 and was lowest at 92.2% in August 2026.
- Across the 11 months ending August 2026, SafetyWing’s estimated Share of Search among travel insurance providers worldwide peaked at 3.1% in August 2026 and was lowest at 2.1% in January 2026.
- Across the 11 months ending August 2026, World Nomads and Allianz Travel held steady: their estimated Share of Search among travel insurance providers worldwide each moved less than 0.5 percentage points.
How did search popularity change for travel insurance providers worldwide in August 2026?
3 changes
In August 2026, SafetyWing gained estimated Share of Search among travel insurance providers worldwide, from 2.1% to 3.1%.
In August 2026, Cover-More gained estimated Share of Search among travel insurance providers worldwide, from 2.5% to 3.1%.
In August 2026, AXA lost estimated Share of Search among travel insurance providers worldwide, from 93.7% to 92.2%.
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