AXA vs SafetyWing:Which is more popular by branded search?
In August 2026, AXA had more branded searches than SafetyWing among travel insurance brands worldwide. AXA was estimated to have 1.2M branded searches compared to SafetyWing’s 40.5K, and held an 88.2% Share of Search versus SafetyWing’s 2.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, AXA or SafetyWing?
Compare the travel insurance brands travellers use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for AXA, SafetyWing. The figures are in the table below the chart.
View monthly share of search table
| Month | AXA | InsureandGo | Cover-More | SafetyWing | World Nomads | Allianz Travel |
|---|---|---|---|---|---|---|
| Oct 2025 | 90.2% | 3.7% | 2.4% | 2% | 1.6% | <0.01% |
| Nov 2025 | 91.1% | 3% | 2.5% | 2% | 1.4% | <0.01% |
| Dec 2025 | 91.4% | 2.5% | 2.5% | 2% | 1.7% | 0% |
| Jan 2026 | 89.8% | 3.6% | 3% | 2% | 1.6% | <0.01% |
| Feb 2026 | 88.8% | 4.4% | 2.4% | 2.4% | 2% | <0.01% |
| Mar 2026 | 90.3% | 3.6% | 2.4% | 2% | 1.6% | <0.01% |
| Apr 2026 | 89.8% | 3.6% | 2.4% | 2.4% | 1.6% | <0.01% |
| May 2026 | 89.1% | 4.4% | 2.4% | 2.4% | 1.6% | 0% |
| Jun 2026 | 90% | 3.7% | 3% | 2% | 1.3% | <0.01% |
| Jul 2026 | 90.2% | 3.7% | 2.4% | 2% | 1.6% | <0.01% |
| Aug 2026 | 88.2% | 4.4% | 2.9% | 2.9% | 1.6% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the AXA and SafetyWing comparison changed over the last 12 months?
3 findings
- AXA was ahead of SafetyWing in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, AXA’s estimated Share of Search among travel insurance brands worldwide moved from 90.2% to 88.2%, and its estimated monthly branded searches held steady at 1.2M.
- Across the 11 months ending August 2026, SafetyWing’s estimated Share of Search among travel insurance brands worldwide moved from 2% to 2.9%, and its estimated monthly branded searches moved from 27.1K to 40.5K.
How did search popularity change for travel insurance brands worldwide in August 2026?
2 changes
In August 2026, SafetyWing gained estimated Share of Search among travel insurance brands worldwide, from 2% to 2.9%.
In August 2026, AXA lost estimated Share of Search among travel insurance brands worldwide, from 90.2% to 88.2%.
How each brand is measured
Brandwave collects information about searches that people make online using AXA’s and SafetyWing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AXA
1 branded search term
- axa
SafetyWing
1 branded search term
- safetywing
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.