How popular isSafetyWing in search?
In August 2026, there were an estimated 40.5K branded searches for SafetyWing worldwide which is up 49.4% over the last 11 months. SafetyWing holds 2.9% estimated Share of Search among travel insurance brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
AXA88.2%
- InsureandGo4.4%
Cover-More2.9%
SafetyWing2.9%
World Nomads1.6%
Allianz Travel<0.01%
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Where does SafetyWing compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Travel insurance brands | 4th of 6 | 2.9% | Shown below |
| Travel insurance providers | 3rd of 5 | 3.1% | Show ranking |
Which travel insurance brands compete with SafetyWing?
Share of Search by month for AXA, InsureandGo, Cover-More, SafetyWing. The figures are in the table below the chart.
View monthly share of search table
| Month | AXA | InsureandGo | Cover-More | SafetyWing | World Nomads | Allianz Travel |
|---|---|---|---|---|---|---|
| Oct 2025 | 90.2% | 3.7% | 2.4% | 2% | 1.6% | <0.01% |
| Nov 2025 | 91.1% | 3% | 2.5% | 2% | 1.4% | <0.01% |
| Dec 2025 | 91.4% | 2.5% | 2.5% | 2% | 1.7% | 0% |
| Jan 2026 | 89.8% | 3.6% | 3% | 2% | 1.6% | <0.01% |
| Feb 2026 | 88.8% | 4.4% | 2.4% | 2.4% | 2% | <0.01% |
| Mar 2026 | 90.3% | 3.6% | 2.4% | 2% | 1.6% | <0.01% |
| Apr 2026 | 89.8% | 3.6% | 2.4% | 2.4% | 1.6% | <0.01% |
| May 2026 | 89.1% | 4.4% | 2.4% | 2.4% | 1.6% | 0% |
| Jun 2026 | 90% | 3.7% | 3% | 2% | 1.3% | <0.01% |
| Jul 2026 | 90.2% | 3.7% | 2.4% | 2% | 1.6% | <0.01% |
| Aug 2026 | 88.2% | 4.4% | 2.9% | 2.9% | 1.6% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 88.2% | 1.2M | 0% | -2.1 points | |
| 2, held 2nd | 4.4% | 60.5K | +22.2% | +0.7 points | |
| 3, held 3rd | 2.9% | 40.5K | +22.4% | +0.5 points | |
| 4, held 4th | 2.9% | 40.5K | +49.4% | +0.9 points | |
| 5, held 5th | 1.6% | 22.2K | 0% | 0 points | |
| 6, held 6th | <0.01% | 10 | 0% | 0 points |
1.
88.2%
Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share -2.1 points.
4.4%
Held 2nd. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.7 points.
2.9%
Held 3rd. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.5 points.
2.9%
Held 4th. 40.5K estimated branded searches, +49.4% vs prior month. Share +0.9 points.
1.6%
Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.
<0.01%
Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between SafetyWing and its closest rivals
How has branded search demand for SafetyWing changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for SafetyWing worldwide rose from 27.1K to 40.5K.
- Across the 11 months ending August 2026, SafetyWing’s estimated Share of Search among travel insurance brands worldwide increased from 2% to 2.9%.
How did search popularity change for travel insurance brands worldwide in August 2026?
4 changes
In August 2026, SafetyWing gained estimated Share of Search among travel insurance brands worldwide, from 2% to 2.9%.
In August 2026, InsureandGo gained estimated Share of Search among travel insurance brands worldwide, from 3.7% to 4.4%.
In August 2026, AXA lost estimated Share of Search among travel insurance brands worldwide, from 90.2% to 88.2%.
Estimated monthly branded searches for Cover-More worldwide rose 22.4% over 11 measured months, from 33.1K to 40.5K in August 2026.
How is SafetyWing measured?
Brandwave collects information about searches that people make online using SafetyWing’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- safetywing
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Is SafetyWing your brand?
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