Brandwave

How popular isAXA in search?

In August 2026, there were an estimated 1.2M branded searches for AXA worldwide which held steady over the last 11 months. AXA holds 92.2% estimated Share of Search among travel insurance providers worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. AXA92.2%
  2. Cover-More3.1%
  3. SafetyWing3.1%
  4. World Nomads1.7%
  5. Allianz Travel<0.01%
AXA website (opens in a new tab)

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Which travel insurance providers compete with AXA?

AXA against travel insurance providers worldwide, by month

Share of Search by month for AXA, Cover-More, SafetyWing. The figures are in the table below the chart.

View monthly share of search table
MonthAXACover-MoreSafetyWingWorld NomadsAllianz Travel
Oct 202593.7%2.5%2.1%1.7%<0.01%
Nov 202594%2.5%2.1%1.4%<0.01%
Dec 202593.7%2.5%2.1%1.7%0%
Jan 202693.2%3.1%2.1%1.7%<0.01%
Feb 202692.9%2.5%2.5%2.1%<0.01%
Mar 202693.7%2.5%2.1%1.7%<0.01%
Apr 202693.2%2.5%2.5%1.7%<0.01%
May 202693.2%2.5%2.5%1.7%0%
Jun 202693.4%3.1%2.1%1.4%<0.01%
Jul 202693.7%2.5%2.1%1.7%<0.01%
Aug 202692.2%3.1%3.1%1.7%<0.01%
Sep 2026—————

  1. 1.AXA

    92.2%

    Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share -1.5 points.

  2. 2.Cover-More

    3.1%

    Held 2nd. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.5 points.

  3. 3.SafetyWing

    3.1%

    Held 3rd. 40.5K estimated branded searches, +49.4% vs prior month. Share +1 points.

  4. 4.World Nomads

    1.7%

    Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Allianz Travel

    <0.01%

    Held 5th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between AXA and its closest rivals

How has branded search demand for AXA changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for AXA worldwide held steady at 1.2M.
  • Across the 11 months ending August 2026, AXA’s estimated Share of Search among travel insurance providers worldwide decreased from 93.7% to 92.2%.
  • Across the 11 months ending August 2026, AXA’s estimated Share of Search among travel insurance providers worldwide peaked at 94% in November 2025 and was lowest at 92.2% in August 2026.

How did search popularity change for travel insurance providers worldwide in August 2026?

  1. In August 2026, SafetyWing gained estimated Share of Search among travel insurance providers worldwide, from 2.1% to 3.1%.

  2. In August 2026, Cover-More gained estimated Share of Search among travel insurance providers worldwide, from 2.5% to 3.1%.

  3. In August 2026, AXA lost estimated Share of Search among travel insurance providers worldwide, from 93.7% to 92.2%.

Where does AXA compete?

AXA is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Health insurance brands1st of 647.1%Show ranking
Travel insurance brands1st of 688.2%Show ranking
Travel insurance providers1st of 592.2%Shown above

How is AXA measured?

Brandwave collects information about searches that people make online using AXA’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • axa

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How the Brand Demand Index is measured

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