AXA vs World Nomads:Which is more popular by branded search?
In August 2026, AXA had more branded searches than World Nomads among travel insurance providers worldwide. AXA was estimated to have 1.2M branded searches compared to World Nomads’ 22.2K, and held a 92.2% Share of Search versus World Nomads’ 1.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, AXA or World Nomads?
Compare the providers that cover trips. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for AXA, World Nomads. The figures are in the table below the chart.
View monthly share of search table
| Month | AXA | Cover-More | SafetyWing | World Nomads | Allianz Travel |
|---|---|---|---|---|---|
| Oct 2025 | 93.7% | 2.5% | 2.1% | 1.7% | <0.01% |
| Nov 2025 | 94% | 2.5% | 2.1% | 1.4% | <0.01% |
| Dec 2025 | 93.7% | 2.5% | 2.1% | 1.7% | 0% |
| Jan 2026 | 93.2% | 3.1% | 2.1% | 1.7% | <0.01% |
| Feb 2026 | 92.9% | 2.5% | 2.5% | 2.1% | <0.01% |
| Mar 2026 | 93.7% | 2.5% | 2.1% | 1.7% | <0.01% |
| Apr 2026 | 93.2% | 2.5% | 2.5% | 1.7% | <0.01% |
| May 2026 | 93.2% | 2.5% | 2.5% | 1.7% | 0% |
| Jun 2026 | 93.4% | 3.1% | 2.1% | 1.4% | <0.01% |
| Jul 2026 | 93.7% | 2.5% | 2.1% | 1.7% | <0.01% |
| Aug 2026 | 92.2% | 3.1% | 3.1% | 1.7% | <0.01% |
| Sep 2026 | — | — | — | — | — |
How has the AXA and World Nomads comparison changed over the last 12 months?
3 findings
- AXA was ahead of World Nomads in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, AXA’s estimated Share of Search among travel insurance providers worldwide moved from 93.7% to 92.2%, and its estimated monthly branded searches held steady at 1.2M.
- Across the 11 months ending August 2026, World Nomads’ estimated Share of Search among travel insurance providers worldwide held steady at 1.7%, and its estimated monthly branded searches held steady at 22.2K.
How did search popularity change for travel insurance providers worldwide in August 2026?
1 change
In August 2026, AXA lost estimated Share of Search among travel insurance providers worldwide, from 93.7% to 92.2%.
How each brand is measured
Brandwave collects information about searches that people make online using AXA’s and World Nomads’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AXA
1 branded search term
- axa
World Nomads
1 branded search term
- world nomads
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.