Cover-More vs World Nomads:Which is more popular by branded search?
In August 2026, Cover-More had more branded searches than World Nomads among travel insurance brands worldwide. Cover-More was estimated to have 40.5K branded searches compared to World Nomads’ 22.2K, and held a 2.9% Share of Search versus World Nomads’ 1.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Cover-More or World Nomads?
Compare the travel insurance brands travellers use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Cover-More, World Nomads. The figures are in the table below the chart.
View monthly share of search table
| Month | AXA | InsureandGo | Cover-More | SafetyWing | World Nomads | Allianz Travel |
|---|---|---|---|---|---|---|
| Oct 2025 | 90.2% | 3.7% | 2.4% | 2% | 1.6% | <0.01% |
| Nov 2025 | 91.1% | 3% | 2.5% | 2% | 1.4% | <0.01% |
| Dec 2025 | 91.4% | 2.5% | 2.5% | 2% | 1.7% | 0% |
| Jan 2026 | 89.8% | 3.6% | 3% | 2% | 1.6% | <0.01% |
| Feb 2026 | 88.8% | 4.4% | 2.4% | 2.4% | 2% | <0.01% |
| Mar 2026 | 90.3% | 3.6% | 2.4% | 2% | 1.6% | <0.01% |
| Apr 2026 | 89.8% | 3.6% | 2.4% | 2.4% | 1.6% | <0.01% |
| May 2026 | 89.1% | 4.4% | 2.4% | 2.4% | 1.6% | 0% |
| Jun 2026 | 90% | 3.7% | 3% | 2% | 1.3% | <0.01% |
| Jul 2026 | 90.2% | 3.7% | 2.4% | 2% | 1.6% | <0.01% |
| Aug 2026 | 88.2% | 4.4% | 2.9% | 2.9% | 1.6% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Cover-More and World Nomads comparison changed over the last 12 months?
3 findings
- Cover-More was ahead of World Nomads in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Cover-More’s estimated Share of Search among travel insurance brands worldwide moved from 2.4% to 2.9%, and its estimated monthly branded searches moved from 33.1K to 40.5K.
- Across the 11 months ending August 2026, World Nomads’ estimated Share of Search among travel insurance brands worldwide held steady at 1.6%, and its estimated monthly branded searches held steady at 22.2K.
How did search popularity change for travel insurance brands worldwide in August 2026?
1 change
Estimated monthly branded searches for Cover-More worldwide rose 22.4% over 11 measured months, from 33.1K to 40.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Cover-More’s and World Nomads’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cover-More
1 branded search term
- cover-more
World Nomads
1 branded search term
- world nomads
Put your own brand in this comparison
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