Brandwave

Allianz Travel vs AXA:Which is searched more?

In August 2026, AXA had more branded searches than Allianz Travel among travel insurance brands worldwide. AXA was estimated to have 1.2M branded searches compared to Allianz Travel’s 22.2K, and held an 86.8% Share of Search versus Allianz Travel’s 1.6%. These are worldwide searches for English-language branded terms.

Share of Search among travel insurance brands worldwide in August 2026Which is more popular in search, Allianz Travel or AXA?
Allianz Travel1.6%22.2K searches
vs
AXA86.8%1.2M searches

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Which is more popular in search, Allianz Travel or AXA?

Compare the travel insurance brands travellers use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Allianz Travel and AXA among travel insurance brands worldwide, by month

Share of Search by month for AXA, Allianz Travel. The figures are in the table below the chart.

View monthly share of search table
MonthAXAAllianz Travel
Oct 202588.8%1.6%
Nov 202589.9%1.3%
Dec 202590.1%1.3%
Jan 202688.6%1.3%
Feb 202687.4%1.6%
Mar 202688.8%1.6%
Apr 202688.4%1.6%
May 202687.7%1.6%
Jun 202688.6%1.6%
Jul 202688.5%2%
Aug 202686.8%1.6%
Sep 2026——

How has the Allianz Travel and AXA comparison changed over the last 12 months?

  • AXA was ahead of Allianz Travel in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Allianz Travel’s estimated Share of Search among travel insurance brands worldwide held steady at 1.6%, and its estimated monthly branded searches held steady at 22.2K.
  • Across the 11 months ending August 2026, AXA’s estimated Share of Search among travel insurance brands worldwide moved from 88.8% to 86.8%, and its estimated monthly branded searches held steady at 1.2M.

How did search popularity change for travel insurance brands worldwide in August 2026?

  1. In August 2026, SafetyWing overtook Allianz Travel to rank 4th among travel insurance brands worldwide, at 2.9%.

  2. In August 2026, AXA lost estimated Share of Search among travel insurance brands worldwide, from 88.5% to 86.8%.

How each brand is measured

Brandwave collects information about searches that people make online using Allianz Travel’s and AXA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Allianz Travel

2 branded search terms

  • allianz travel
  • worldcare nz

AXA

1 branded search term

  • axa

How the Brand Demand Index is measured

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