Brandwave

How popular isAda in search?

In September 2026, there were an estimated 1M branded searches for Ada worldwide which held steady over the last 12 months. Ada holds 43.4% estimated Share of Search among undercounter Refrigerator brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. KitchenAid55.3%
  2. Ada43.4%
  3. Uline0.64%
  4. Thor0.23%
  5. Turbo Air0.23%
  6. Marvel0.19%
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Which undercounter Refrigerator brands compete with Ada?

Ada against undercounter Refrigerator brands worldwide, by month

Share of Search by month for KitchenAid, Ada. The figures are in the table below the chart.

View monthly share of search table
MonthKitchenAidAdaUlineThorTurbo AirMarvel
Oct 202563.7%34.9%0.52%0.23%0.28%0.42%
Nov 202574.2%25%0.3%0.13%0.16%0.25%
Dec 202577.9%21.3%0.31%0.11%0.17%0.17%
Jan 202663.7%35.2%0.43%0.23%0.23%0.19%
Feb 202663.1%35.7%0.52%0.23%0.29%0.19%
Mar 202659.3%39.3%0.58%0.26%0.26%0.21%
Apr 202658.7%40%0.59%0.22%0.26%0.22%
May 202655.6%43%0.64%0.28%0.28%0.19%
Jun 202652.8%45.4%0.67%0.3%0.3%0.45%
Jul 202659%39.6%0.71%0.32%0.26%0.17%
Aug 202658.6%39.6%0.71%0.32%0.32%0.48%
Sep 202655.3%43.4%0.64%0.23%0.23%0.19%

  1. 1.KitchenAid

    55.3%

    Held 1st. 1.3M estimated branded searches, +4.5% vs prior month. Share -3.3 points.

  2. 2.Ada

    43.4%

    Held 2nd. 1M estimated branded searches, +21.5% vs prior month. Share +3.8 points.

  3. 3.Uline

    0.64%

    Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Thor

    0.23%

    Moved from 5th to 4th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  5. 5.Turbo Air

    0.23%

    Moved from 6th to 5th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  6. 6.Marvel

    0.19%

    Moved from 4th to 6th. 4.4K estimated branded searches, -55.6% vs prior month. Share -0.3 points.

Compare search popularity between Ada and its closest rivals

Every comparison with Ada

How has branded search demand for Ada changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Ada worldwide held steady at 1M.
  • Across the 12 months ending September 2026, Ada’s estimated Share of Search among undercounter Refrigerator brands worldwide increased from 34.9% to 43.4%.
  • Across the 12 months ending September 2026, Ada’s estimated Share of Search among undercounter Refrigerator brands worldwide peaked at 45.4% in June 2026 and was lowest at 21.3% in December 2025.

How did search popularity change for undercounter Refrigerator brands worldwide in September 2026?

  1. In September 2026, Ada gained estimated Share of Search among undercounter Refrigerator brands worldwide, from 39.6% to 43.4%.

  2. In September 2026, KitchenAid lost estimated Share of Search among undercounter Refrigerator brands worldwide, from 58.6% to 55.3%.

  3. In September 2026, Thor rose from 5th to 4th among undercounter Refrigerator brands worldwide.

  4. In September 2026, Turbo Air rose from 6th to 5th among undercounter Refrigerator brands worldwide.

  5. In September 2026, Marvel fell from 4th to 6th among undercounter Refrigerator brands worldwide.

Where does Ada compete?

Ada is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Reception Desk brands3rd of 61.7%Show ranking
Utility Sink brands2nd of 31.8%Show ranking
Hand Dryer brands4th of 76.5%Show ranking
Undercounter Refrigerator brands2nd of 643.4%Shown above
Conversational AI platforms1st of 571.3%Show ranking
AI customer support tools1st of 582%Show ranking
Shower Chair brands1st of 391.4%Show ranking

How is Ada measured?

Brandwave collects information about searches that people make online using Ada’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • ada
  • ada cx

Do you work for Ada? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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