Brandwave

How popular isMarvel in search?

In September 2026, there were an estimated 4.4K branded searches for Marvel worldwide which is down 63.6% over the last 12 months. Marvel holds 0.19% estimated Share of Search among undercounter Refrigerator brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. KitchenAid55.3%
  2. Ada43.4%
  3. Uline0.64%
  4. Thor0.23%
  5. Turbo Air0.23%
  6. Marvel0.19%
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Which undercounter Refrigerator brands compete with Marvel?

Marvel against undercounter Refrigerator brands worldwide, by month

Share of Search by month for KitchenAid, Ada, Marvel. The figures are in the table below the chart.

View monthly share of search table
MonthKitchenAidAdaUlineThorTurbo AirMarvel
Oct 202563.7%34.9%0.52%0.23%0.28%0.42%
Nov 202574.2%25%0.3%0.13%0.16%0.25%
Dec 202577.9%21.3%0.31%0.11%0.17%0.17%
Jan 202663.7%35.2%0.43%0.23%0.23%0.19%
Feb 202663.1%35.7%0.52%0.23%0.29%0.19%
Mar 202659.3%39.3%0.58%0.26%0.26%0.21%
Apr 202658.7%40%0.59%0.22%0.26%0.22%
May 202655.6%43%0.64%0.28%0.28%0.19%
Jun 202652.8%45.4%0.67%0.3%0.3%0.45%
Jul 202659%39.6%0.71%0.32%0.26%0.17%
Aug 202658.6%39.6%0.71%0.32%0.32%0.48%
Sep 202655.3%43.4%0.64%0.23%0.23%0.19%

  1. 1.KitchenAid

    55.3%

    Held 1st. 1.3M estimated branded searches, +4.5% vs prior month. Share -3.3 points.

  2. 2.Ada

    43.4%

    Held 2nd. 1M estimated branded searches, +21.5% vs prior month. Share +3.8 points.

  3. 3.Uline

    0.64%

    Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Thor

    0.23%

    Moved from 5th to 4th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  5. 5.Turbo Air

    0.23%

    Moved from 6th to 5th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  6. 6.Marvel

    0.19%

    Moved from 4th to 6th. 4.4K estimated branded searches, -55.6% vs prior month. Share -0.3 points.

Compare search popularity between Marvel and its closest rivals

Every comparison with Marvel

How has branded search demand for Marvel changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Marvel worldwide fell from 12.1K to 4.4K.
  • Across the 12 months ending September 2026, Marvel fell from 4th to 6th among undercounter Refrigerator brands worldwide.

How did search popularity change for undercounter Refrigerator brands worldwide in September 2026?

  1. In September 2026, Ada gained estimated Share of Search among undercounter Refrigerator brands worldwide, from 39.6% to 43.4%.

  2. In September 2026, KitchenAid lost estimated Share of Search among undercounter Refrigerator brands worldwide, from 58.6% to 55.3%.

  3. In September 2026, Thor rose from 5th to 4th among undercounter Refrigerator brands worldwide.

  4. In September 2026, Turbo Air rose from 6th to 5th among undercounter Refrigerator brands worldwide.

  5. In September 2026, Marvel fell from 4th to 6th among undercounter Refrigerator brands worldwide.

Where does Marvel compete?

Marvel is ranked in 13 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Enamel Pins brands4th of 4<0.01%Show ranking
Lego Sets brands3rd of 30.01%Show ranking
Funko Pop brands7th of 70.02%Show ranking
Rubber Ducks brands6th of 60.02%Show ranking
Bath Toys brands5th of 60.03%Show ranking
Skip Bins brands6th of 80.04%Show ranking
Prototyping tools5th of 50.08%Show ranking
Pinball brands5th of 50.08%Show ranking
Undercounter Refrigerator brands6th of 60.19%Shown above
Play Doh brands3rd of 30.31%Show ranking
Shaker Bottle brands3rd of 40.32%Show ranking
Pinball Machine brands3rd of 40.34%Show ranking
Comic book publishers6th of 60.43%Show ranking

How is Marvel measured?

Brandwave collects information about searches that people make online using Marvel’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • marvel app

Do you work for Marvel? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

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