Halo vs Marvel:Which is searched more?
In September 2026, Halo had more branded searches than Marvel among funko Pop brands worldwide. Halo was estimated to have 14.8K branded searches compared to Marvel’s 4.4K, and held a 0.06% Share of Search versus Marvel’s 0.02%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Halo or Marvel?
Compare the funko pop brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Halo, Marvel. The figures are in the table below the chart.
View monthly share of search table
| Month | Disney+ | Jumbo | MINI | Ariel | Ghost | Halo | Marvel |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 59.6% | 32.8% | 4.4% | 3% | 0.08% | 0.05% | 0.04% |
| Nov 2025 | 60% | 33% | 4.4% | 2.4% | 0.08% | 0.04% | 0.04% |
| Dec 2025 | 56% | 37.5% | 4.1% | 2.3% | 0.07% | 0.04% | 0.02% |
| Jan 2026 | 63% | 28.4% | 4.6% | 3.8% | 0.08% | 0.06% | 0.02% |
| Feb 2026 | 58.3% | 32% | 5.2% | 4.3% | 0.1% | 0.05% | 0.02% |
| Mar 2026 | 59.7% | 32.8% | 4.4% | 3% | 0.09% | 0.04% | 0.02% |
| Apr 2026 | 55.1% | 37% | 4.9% | 2.7% | 0.1% | 0.05% | 0.02% |
| May 2026 | 55.1% | 37% | 4.9% | 2.7% | 0.1% | 0.05% | 0.02% |
| Jun 2026 | 55.1% | 37% | 4.9% | 2.7% | 0.08% | 0.05% | 0.04% |
| Jul 2026 | 55.1% | 37.1% | 4.9% | 2.7% | 0.08% | 0.05% | 0.01% |
| Aug 2026 | 60% | 33% | 4.4% | 2.4% | 0.07% | 0.05% | 0.04% |
| Sep 2026 | 55.1% | 37% | 4.9% | 2.7% | 0.07% | 0.06% | 0.02% |
How has the Halo and Marvel comparison changed over the last 12 months?
3 findings
- Halo was ahead of Marvel in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Halo’s estimated Share of Search among funko Pop brands worldwide moved from 0.05% to 0.06%, and its estimated monthly branded searches held steady at 14.8K.
- Across the 12 months ending September 2026, Marvel’s estimated Share of Search among funko Pop brands worldwide moved from 0.04% to 0.02%, and its estimated monthly branded searches moved from 12.1K to 4.4K.
How did search popularity change for funko Pop brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Marvel worldwide fell 63.6% over 12 measured months, from 12.1K to 4.4K in September 2026.
Other head-to-heads among funko Pop brands
How each brand is measured
Brandwave collects information about searches that people make online using Halo’s and Marvel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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