How popular isAda in search?
In September 2026, there were an estimated 4.4K branded searches for Ada worldwide which is down 34.5% over the last 12 months. Ada holds 2.1% estimated Share of Search among AI customer support tools worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Gorgias79.9%
Tidio13.9%
Kustomer3.2%
Ada2.1%
Forethought0.79%
Follow Ada and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Where does Ada compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| AI customer support tools | 4th of 5 | 2.1% | Shown below |
| Conversational AI platforms | 3rd of 5 | 20% | Show ranking |
Which AI customer support tools compete with Ada?
Share of Search by month for Gorgias, Tidio, Kustomer, Ada. The figures are in the table below the chart.
View monthly share of search table
| Month | Gorgias | Tidio | Kustomer | Ada | Forethought |
|---|---|---|---|---|---|
| Oct 2025 | 74% | 19% | 3.6% | 2.5% | 0.89% |
| Nov 2025 | 78.4% | 16.6% | 2.6% | 1.8% | 0.61% |
| Dec 2025 | 78.4% | 16.6% | 2.6% | 1.8% | 0.63% |
| Jan 2026 | 75.1% | 19.3% | 3% | 1.8% | 0.72% |
| Feb 2026 | 74.5% | 19.5% | 3% | 2.2% | 0.88% |
| Mar 2026 | 68.7% | 23.5% | 3.4% | 2.6% | 1.8% |
| Apr 2026 | 71.1% | 22.5% | 2.8% | 2.6% | 1% |
| May 2026 | 74.4% | 19.5% | 3% | 2.4% | 0.87% |
| Jun 2026 | 77.2% | 16.5% | 3.1% | 2.3% | 0.9% |
| Jul 2026 | 82.6% | 11.9% | 2.7% | 2.1% | 0.67% |
| Aug 2026 | 79.8% | 13.9% | 3.2% | 2.3% | 0.79% |
| Sep 2026 | 79.9% | 13.9% | 3.2% | 2.1% | 0.79% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 79.9% | 165K | 0% | +0.1 points | |
| 2, held 2nd | 13.9% | 28.8K | +0.24% | +0.1 points | |
| 3, held 3rd | 3.2% | 6.6K | 0% | 0 points | |
| 4, held 4th | 2.1% | 4.4K | -6.8% | -0.2 points | |
| 5, held 5th | 0.79% | 1.6K | 0% | 0 points |
1.
Gorgias79.9%
Held 1st. 165K estimated branded searches, 0% vs prior month. Share +0.1 points.
2.
Tidio13.9%
Held 2nd. 28.8K estimated branded searches, +0.24% vs prior month. Share +0.1 points.
3.
Kustomer3.2%
Held 3rd. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.
4.
Ada2.1%
Held 4th. 4.4K estimated branded searches, -6.8% vs prior month. Share -0.2 points.
0.79%
Held 5th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Ada and its closest rivals
Every comparison with Ada
7 comparisons
How has branded search demand for Ada changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Ada worldwide fell from 6.7K to 4.4K.
- Across the 12 months ending September 2026, Ada’s estimated Share of Search among AI customer support tools worldwide held steady, from 2.5% to 2.1%.
How did search popularity change for AI customer support tools worldwide in September 2026?
5 changes

Estimated monthly branded searches for Tidio worldwide fell 44.1% over 12 measured months, from 51.5K to 28.8K in September 2026.

Estimated monthly branded searches for Ada worldwide fell 34.5% over 12 measured months, from 6.7K to 4.4K in September 2026.

Estimated monthly branded searches for Kustomer worldwide fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026.

Estimated monthly branded searches for Forethought worldwide fell 32.9% over 12 measured months, from 2.4K to 1.6K in September 2026.

Estimated monthly branded searches for Gorgias worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.
How is Ada measured?
Brandwave collects information about searches that people make online using Ada’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- ada ai
- ada conversational ai
- ada cx
- ada support
Do you work for Ada? To request corrections or removal please contact us via our support page and we will be happy to assist.

Is Ada your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.