How popular isKoala?
In September 2026, people searched for Koala by name about 55,100 times in Australia, a 9.2% decrease from the previous year. These searches made up 31.9% of all Australia mattress brand searches, placing Koala second out of four brands. When we asked both ChatGPT and Google AI Overviews about mattress brands, Koala appeared in all answers and was the most recommended of the four.
Koala is the second most searched of 4 competitors and the most recommended in AI answers.
EcosaShare of searches 39%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
KoalaShare of searches 31.9%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
Sleeping DuckShare of searches 21.4%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
Emma SleepShare of searches 7.8%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
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Top mattress brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Koala appeared in all four answers. Koala is the most recommended of the four.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Koala1st
- Sleeping Duck2nd
- Ecosa3rd
- Emma Sleep4th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Koala4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Sleeping Duck4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Ecosa3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Emma Sleep2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about mattress brands
4 answers
Asked ChatGPT
“Which mattress brand should I buy in Australia?”
Asked ChatGPT
“What are the best mattress brands in Australia?”
Asked ChatGPT
“What's the best mattress in a box in Australia for back pain?”
Searched Google, AI Overview
“best mattress australia”
Searched Google, AI Overview
“mattress”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Which mattress brands compete with Koala?
Share of searches by month for Ecosa, Koala, Sleeping Duck, Emma Sleep. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ecosa | Koala | Sleeping Duck | Emma Sleep |
|---|---|---|---|---|
| Oct 2025 | 35.1% | 35.1% | 19.3% | 10.5% |
| Nov 2025 | 35.1% | 35.1% | 19.2% | 10.5% |
| Dec 2025 | 35.1% | 35.1% | 19.3% | 10.5% |
| Jan 2026 | 38.3% | 31.3% | 21% | 9.4% |
| Feb 2026 | 35.8% | 35.8% | 19.6% | 8.8% |
| Mar 2026 | 35.8% | 35.8% | 19.6% | 8.8% |
| Apr 2026 | 35.8% | 35.8% | 19.6% | 8.8% |
| May 2026 | 33.2% | 40.5% | 18.2% | 8.1% |
| Jun 2026 | 33.7% | 33.7% | 22.5% | 10.1% |
| Jul 2026 | 38.3% | 31.3% | 21% | 9.4% |
| Aug 2026 | 38.3% | 31.3% | 21% | 9.4% |
| Sep 2026 | 39% | 31.9% | 21.4% | 7.8% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 39% | 40.5K | 0% | +0.7 points | |
| 2, held 2nd | 31.9% | 33.1K | 0% | +0.5 points | |
| 3, held 3rd | 21.4% | 22.2K | 0% | +0.4 points | |
| 4, held 4th | 7.8% | 8.1K | -18.2% | -1.6 points |
1.
Ecosa39%
Held 1st. 40.5K estimated branded searches, 0% vs prior month. Share +0.7 points.
2.
Koala31.9%
Held 2nd. 33.1K estimated branded searches, 0% vs prior month. Share +0.5 points.
21.4%
Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share +0.4 points.
7.8%
Held 4th. 8.1K estimated branded searches, -18.2% vs prior month. Share -1.6 points.
Compare popularity between Koala and its closest rivals
Every comparison with Koala
12 comparisons
How has branded search demand for Koala changed in Australia over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Koala in Australia fell from 60.7K to 55.1K.
- Across the 12 months ending September 2026, Koala’s share of searches among mattress brands in Australia decreased from 35.1% to 31.9%.
- Across the 12 months ending September 2026, Koala’s share of searches among mattress brands in Australia peaked at 40.5% in May 2026 and was lowest at 31.3% in July 2026.
How did search popularity change for Australia mattress brands in September 2026?
3 changes
In September 2026, Ecosa gained share of searches among mattress brands in Australia, from 38.3% to 39%.
In September 2026, Koala gained share of searches among mattress brands in Australia, from 31.3% to 31.9%.
In September 2026, Emma Sleep lost share of searches among mattress brands in Australia, from 9.4% to 7.8%.
How are Koala’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Koala’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- koala furniture
- koala mattress
- koala sofa
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Where does Koala compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Furniture retailers | 9th of 10 | 0.84% | Show ranking |
| Mattress brands | 2nd of 4 | 31.9% | Shown above |
Is Koala your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.