Ecosa vs Koala:Which is more popular?
In September 2026, Ecosa had more branded searches than Koala among mattress brands in Australia. Ecosa had about 40,500 branded searches, while Koala had 33,100. Ecosa made up 39% of all mattress brand searches we track, and Koala accounted for 31.9%. When we asked ChatGPT and Google AI Overviews about mattress brands, Koala appeared in all four answers and Ecosa in three. Ecosa and Koala were each mentioned first in two of the four answers.
Who do people search for more?
Ecosa, about 22% more searches than Koala
Who does AI mention more?
Koala, mentioned in every answer we collected
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top mattress brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Koala appeared in all four answers. Ecosa was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Ecosa and Koala were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Koala1st
Sleeping Duck2nd- Ecosa3rd
Emma Sleep4th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Koala4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Sleeping Duck4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Ecosa3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Emma Sleep2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about mattress brands
4 answers
Asked ChatGPT
“Which mattress brand should I buy in Australia?”
Asked ChatGPT
“What are the best mattress brands in Australia?”
Asked ChatGPT
“What's the best mattress in a box in Australia for back pain?”
Searched Google, AI Overview
“best mattress australia”
Searched Google, AI Overview
“mattress”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is Ecosa or Koala more popular in search?
This chart shows how often people search Google for Ecosa and Koala by name. Each line represents a brand's share of searches for all four mattress brands we track, month by month, from searches in Australia.
Share of searches by month for Ecosa, Koala. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ecosa | Koala | Sleeping Duck | Emma Sleep |
|---|---|---|---|---|
| Oct 2025 | 35.1% | 35.1% | 19.3% | 10.5% |
| Nov 2025 | 35.1% | 35.1% | 19.2% | 10.5% |
| Dec 2025 | 35.1% | 35.1% | 19.3% | 10.5% |
| Jan 2026 | 38.3% | 31.3% | 21% | 9.4% |
| Feb 2026 | 35.8% | 35.8% | 19.6% | 8.8% |
| Mar 2026 | 35.8% | 35.8% | 19.6% | 8.8% |
| Apr 2026 | 35.8% | 35.8% | 19.6% | 8.8% |
| May 2026 | 33.2% | 40.5% | 18.2% | 8.1% |
| Jun 2026 | 33.7% | 33.7% | 22.5% | 10.1% |
| Jul 2026 | 38.3% | 31.3% | 21% | 9.4% |
| Aug 2026 | 38.3% | 31.3% | 21% | 9.4% |
| Sep 2026 | 39% | 31.9% | 21.4% | 7.8% |
How has the Ecosa and Koala comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Koala took it in May 2026, Ecosa took it in July 2026.
- Across the 12 months ending September 2026, Ecosa’s share of searches among mattress brands in Australia moved from 35.1% to 39%, and its estimated monthly branded searches held steady at 40.5K.
- Across the 12 months ending September 2026, Koala’s share of searches among mattress brands in Australia moved from 35.1% to 31.9%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
How did search popularity change for Australia mattress brands in September 2026?
2 changes
In September 2026, Ecosa gained share of searches among mattress brands in Australia, from 38.3% to 39%.
In September 2026, Koala gained share of searches among mattress brands in Australia, from 31.3% to 31.9%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Ecosa’s and Koala’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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