How popular isEmma Sleep?
In September 2026, people searched for Emma Sleep by name about 8,100 times in Australia, a 33.1% decrease from the previous year. These searches made up 7.8% of all Australia mattress brand searches, placing Emma Sleep fourth out of four brands. When we asked both ChatGPT and Google AI Overviews about mattress brands, Emma Sleep appeared in two of the four answers and was the fourth most recommended of the four.
Emma Sleep is the fourth most searched of 4 competitors and the fourth most recommended in AI answers.
EcosaShare of searches 39%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
KoalaShare of searches 31.9%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
Sleeping DuckShare of searches 21.4%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
Emma SleepShare of searches 7.8%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
Follow Emma Sleep and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top mattress brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Emma Sleep was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Emma Sleep is the fourth most recommended of the four.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Koala1st
- Sleeping Duck2nd
- Ecosa3rd
- Emma Sleep4th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Koala4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Sleeping Duck4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Ecosa3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Emma Sleep2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about mattress brands
4 answers
Asked ChatGPT
“Which mattress brand should I buy in Australia?”
Asked ChatGPT
“What are the best mattress brands in Australia?”
Asked ChatGPT
“What's the best mattress in a box in Australia for back pain?”
Searched Google, AI Overview
“best mattress australia”
Searched Google, AI Overview
“mattress”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Which mattress brands compete with Emma Sleep?
Share of searches by month for Ecosa, Koala, Sleeping Duck, Emma Sleep. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ecosa | Koala | Sleeping Duck | Emma Sleep |
|---|---|---|---|---|
| Oct 2025 | 35.1% | 35.1% | 19.3% | 10.5% |
| Nov 2025 | 35.1% | 35.1% | 19.2% | 10.5% |
| Dec 2025 | 35.1% | 35.1% | 19.3% | 10.5% |
| Jan 2026 | 38.3% | 31.3% | 21% | 9.4% |
| Feb 2026 | 35.8% | 35.8% | 19.6% | 8.8% |
| Mar 2026 | 35.8% | 35.8% | 19.6% | 8.8% |
| Apr 2026 | 35.8% | 35.8% | 19.6% | 8.8% |
| May 2026 | 33.2% | 40.5% | 18.2% | 8.1% |
| Jun 2026 | 33.7% | 33.7% | 22.5% | 10.1% |
| Jul 2026 | 38.3% | 31.3% | 21% | 9.4% |
| Aug 2026 | 38.3% | 31.3% | 21% | 9.4% |
| Sep 2026 | 39% | 31.9% | 21.4% | 7.8% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 39% | 40.5K | 0% | +0.7 points | |
| 2, held 2nd | 31.9% | 33.1K | 0% | +0.5 points | |
| 3, held 3rd | 21.4% | 22.2K | 0% | +0.4 points | |
| 4, held 4th | 7.8% | 8.1K | -18.2% | -1.6 points |
1.
Ecosa39%
Held 1st. 40.5K estimated branded searches, 0% vs prior month. Share +0.7 points.
2.
Koala31.9%
Held 2nd. 33.1K estimated branded searches, 0% vs prior month. Share +0.5 points.
21.4%
Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share +0.4 points.
7.8%
Held 4th. 8.1K estimated branded searches, -18.2% vs prior month. Share -1.6 points.
Compare popularity between Emma Sleep and its closest rivals
Every comparison with Emma Sleep
3 comparisons
How has branded search demand for Emma Sleep changed in Australia over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Emma Sleep in Australia fell from 12.1K to 8.1K.
- Across the 12 months ending September 2026, Emma Sleep’s share of searches among mattress brands in Australia decreased from 10.5% to 7.8%.
- Across the 12 months ending September 2026, Emma Sleep’s share of searches among mattress brands in Australia peaked at 10.5% in November 2025 and was lowest at 7.8% in September 2026.
How did search popularity change for Australia mattress brands in September 2026?
3 changes
In September 2026, Ecosa gained share of searches among mattress brands in Australia, from 38.3% to 39%.
In September 2026, Koala gained share of searches among mattress brands in Australia, from 31.3% to 31.9%.
In September 2026, Emma Sleep lost share of searches among mattress brands in Australia, from 9.4% to 7.8%.
How are Emma Sleep’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Emma Sleep’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- emma mattress
Do you work for Emma Sleep? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Emma Sleep your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.