Mattress brands in Australia:Which are most popular?
In September 2026, Ecosa was the most searched mattress brand in Australia, accounting for 39% of all searches among the four brands we track. When we checked with ChatGPT and Google AI Overviews, Koala and Sleeping Duck showed up in every answer. Koala was recommended most often, coming first in one out of four responses.
EcosaShare of searches 39%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
KoalaShare of searches 31.9%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
Sleeping DuckShare of searches 21.4%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
Emma SleepShare of searches 7.8%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
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Top mattress brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and one Google AI Overview, Koala and Sleeping Duck appeared every time. Koala was recommended most often, coming first in one out of four answers. Sleeping Duck was second, and Ecosa was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Koala1st
- Sleeping Duck2nd
- Ecosa3rd
- Emma Sleep4th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Koala4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Sleeping Duck4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Ecosa3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Emma Sleep2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about mattress brands
4 answers
Asked ChatGPT
“Which mattress brand should I buy in Australia?”
Asked ChatGPT
“What are the best mattress brands in Australia?”
Asked ChatGPT
“What's the best mattress in a box in Australia for back pain?”
Searched Google, AI Overview
“best mattress australia”
Searched Google, AI Overview
“mattress”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Which mattress brands do people search for most?
This chart shows how often people search Google for each mattress brand by name. Each line represents a brand's share of searches for all four mattress brands we track, month by month, from searches in Australia.
Share of searches by month for Ecosa, Koala, Sleeping Duck, Emma Sleep. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ecosa | Koala | Sleeping Duck | Emma Sleep |
|---|---|---|---|---|
| Oct 2025 | 35.1% | 35.1% | 19.3% | 10.5% |
| Nov 2025 | 35.1% | 35.1% | 19.2% | 10.5% |
| Dec 2025 | 35.1% | 35.1% | 19.3% | 10.5% |
| Jan 2026 | 38.3% | 31.3% | 21% | 9.4% |
| Feb 2026 | 35.8% | 35.8% | 19.6% | 8.8% |
| Mar 2026 | 35.8% | 35.8% | 19.6% | 8.8% |
| Apr 2026 | 35.8% | 35.8% | 19.6% | 8.8% |
| May 2026 | 33.2% | 40.5% | 18.2% | 8.1% |
| Jun 2026 | 33.7% | 33.7% | 22.5% | 10.1% |
| Jul 2026 | 38.3% | 31.3% | 21% | 9.4% |
| Aug 2026 | 38.3% | 31.3% | 21% | 9.4% |
| Sep 2026 | 39% | 31.9% | 21.4% | 7.8% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 39% | 40.5K | 0% | +0.7 points | |
| 2, held 2nd | 31.9% | 33.1K | 0% | +0.5 points | |
| 3, held 3rd | 21.4% | 22.2K | 0% | +0.4 points | |
| 4, held 4th | 7.8% | 8.1K | -18.2% | -1.6 points |
1.
Ecosa39%
Held 1st. 40.5K estimated branded searches, 0% vs prior month. Share +0.7 points.
2.
Koala31.9%
Held 2nd. 33.1K estimated branded searches, 0% vs prior month. Share +0.5 points.
21.4%
Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share +0.4 points.
7.8%
Held 4th. 8.1K estimated branded searches, -18.2% vs prior month. Share -1.6 points.
Which brand is most popular in search among mattress brands in Australia?
4 brands
In September 2026, Ecosa was the most searched among mattress brands in Australia, with an estimated 40.5K branded searches, 39% of all searches for the four we track. Koala is in 2nd place, 7.1 percentage points behind at 31.9%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Ecosa | 35.1% → 39% | 39%Sep 2026 | 33.2%May 2026 | 1st |
| Koala | 35.1% → 31.9% | 40.5%May 2026 | 31.3%Jul 2026 | 2nd |
| Sleeping Duck | 19.3% → 21.4% | 22.5%Jun 2026 | 18.2%May 2026 | 3rd |
| Emma Sleep | 10.5% → 7.8% | 10.5%Nov 2025 | 7.8%Sep 2026 | 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, Ecosa’s share of searches among mattress brands in Australia increased from 35.1% to 39%.
- Across the 12 months ending September 2026, Koala’s share of searches among mattress brands in Australia decreased from 35.1% to 31.9%.
- Across the 12 months ending September 2026, Sleeping Duck’s share of searches among mattress brands in Australia increased from 19.3% to 21.4%.
- Across the 12 months ending September 2026, Emma Sleep’s share of searches among mattress brands in Australia decreased from 10.5% to 7.8%.
- Across the 12 months ending September 2026, Ecosa’s share of searches among mattress brands in Australia peaked at 39% in September 2026 and was lowest at 33.2% in May 2026.
- Across the 12 months ending September 2026, Koala’s share of searches among mattress brands in Australia peaked at 40.5% in May 2026 and was lowest at 31.3% in July 2026.
- Across the 12 months ending September 2026, Sleeping Duck’s share of searches among mattress brands in Australia peaked at 22.5% in June 2026 and was lowest at 18.2% in May 2026.
- Across the 12 months ending September 2026, Emma Sleep’s share of searches among mattress brands in Australia peaked at 10.5% in November 2025 and was lowest at 7.8% in September 2026.
How did search popularity change for Australia mattress brands in September 2026?
3 changes
In September 2026, Ecosa gained share of searches among mattress brands in Australia, from 38.3% to 39%.
In September 2026, Koala gained share of searches among mattress brands in Australia, from 31.3% to 31.9%.
In September 2026, Emma Sleep lost share of searches among mattress brands in Australia, from 9.4% to 7.8%.
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