Brandwave

Ecosa vs Sleeping Duck:Which is more popular?

In September 2026, Ecosa had more branded searches than Sleeping Duck among mattress brands in Australia. Ecosa had about 40,500 branded searches, while Sleeping Duck had 22,200. Ecosa made up 39% of all mattress brand searches we track, and Sleeping Duck accounted for 21.4%. When we asked ChatGPT and Google AI Overviews about mattress brands, Sleeping Duck appeared in all four answers and Ecosa in three. Ecosa and Sleeping Duck were each mentioned first in two of the four answers.

Among mattress brands in Australia in September 2026

Who do people search for more?

Ecosa, about 82% more searches than Sleeping Duck

Ecosa 40.5K searchesSleeping Duck 22.2K searches

Who does AI mention more?

Sleeping Duck, mentioned in every answer we collected

Sleeping Duck in 4 of 4Ecosa in 3 of 4

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Ecosa first in 2Sleeping Duck first in 2

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Top mattress brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Sleeping Duck appeared in all four answers. Ecosa was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Ecosa and Sleeping Duck were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Koala1st
  2. Sleeping Duck2nd
  3. Ecosa3rd
  4. Emma Sleep4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Koala4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Sleeping Duck4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Ecosa3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Emma Sleep2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about mattress brands

4 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Is Ecosa or Sleeping Duck more popular in search?

This chart shows how often people search Google for Ecosa and Sleeping Duck by name. Each line represents a brand's share of searches for all four mattress brands we track, month by month, from searches in Australia.

Ecosa and Sleeping Duck among mattress brands in Australia, by month

Share of searches by month for Ecosa, Sleeping Duck. The figures are in the table below the chart.

View monthly share of searches table
MonthEcosaKoalaSleeping DuckEmma Sleep
Oct 202535.1%35.1%19.3%10.5%
Nov 202535.1%35.1%19.2%10.5%
Dec 202535.1%35.1%19.3%10.5%
Jan 202638.3%31.3%21%9.4%
Feb 202635.8%35.8%19.6%8.8%
Mar 202635.8%35.8%19.6%8.8%
Apr 202635.8%35.8%19.6%8.8%
May 202633.2%40.5%18.2%8.1%
Jun 202633.7%33.7%22.5%10.1%
Jul 202638.3%31.3%21%9.4%
Aug 202638.3%31.3%21%9.4%
Sep 202639%31.9%21.4%7.8%

How has the Ecosa and Sleeping Duck comparison changed over the last 12 months?

3 findings
  • Ecosa was ahead of Sleeping Duck in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Ecosa’s share of searches among mattress brands in Australia moved from 35.1% to 39%, and its estimated monthly branded searches held steady at 40.5K.
  • Across the 12 months ending September 2026, Sleeping Duck’s share of searches among mattress brands in Australia moved from 19.3% to 21.4%, and its estimated monthly branded searches held steady at 22.2K.

How did search popularity change for Australia mattress brands in September 2026?

1 change

  1. In September 2026, Ecosa gained share of searches among mattress brands in Australia, from 38.3% to 39%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Ecosa’s and Sleeping Duck’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ecosa

1 branded search term

  • ecosa

Sleeping Duck

1 branded search term

  • sleeping duck

How the Brand Demand Index is measured

Other head-to-heads among mattress brands

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