Brandwave

How popular isSleeping Duck?

In September 2026, people searched for Sleeping Duck by name about 22,200 times in Australia, about the same as the previous year. These searches made up 21.4% of all Australia mattress brand searches, placing Sleeping Duck third out of four brands. When we asked both ChatGPT and Google AI Overviews about mattress brands, Sleeping Duck appeared in all answers and was the second most recommended of the four.

Search and AI answers in September 2026

Sleeping Duck is the third most searched of 4 competitors and the second most recommended in AI answers.

  1. EcosaShare of searches 39%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  2. KoalaShare of searches 31.9%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  3. Sleeping DuckShare of searches 21.4%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  4. Emma SleepShare of searches 7.8%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
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Top mattress brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Sleeping Duck appeared in all four answers. Sleeping Duck is the second most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Koala1st
  2. Sleeping Duck2nd
  3. Ecosa3rd
  4. Emma Sleep4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Koala4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Sleeping Duck4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Ecosa3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Emma Sleep2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about mattress brands

4 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Which mattress brands compete with Sleeping Duck?

Sleeping Duck against mattress brands in Australia, by month

Share of searches by month for Ecosa, Koala, Sleeping Duck, Emma Sleep. The figures are in the table below the chart.

View monthly share of searches table
MonthEcosaKoalaSleeping DuckEmma Sleep
Oct 202535.1%35.1%19.3%10.5%
Nov 202535.1%35.1%19.2%10.5%
Dec 202535.1%35.1%19.3%10.5%
Jan 202638.3%31.3%21%9.4%
Feb 202635.8%35.8%19.6%8.8%
Mar 202635.8%35.8%19.6%8.8%
Apr 202635.8%35.8%19.6%8.8%
May 202633.2%40.5%18.2%8.1%
Jun 202633.7%33.7%22.5%10.1%
Jul 202638.3%31.3%21%9.4%
Aug 202638.3%31.3%21%9.4%
Sep 202639%31.9%21.4%7.8%

  1. 1.Ecosa

    39%

    Held 1st. 40.5K estimated branded searches, 0% vs prior month. Share +0.7 points.

  2. 2.Koala

    31.9%

    Held 2nd. 33.1K estimated branded searches, 0% vs prior month. Share +0.5 points.

  3. 3.Sleeping Duck

    21.4%

    Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share +0.4 points.

  4. 4.Emma Sleep

    7.8%

    Held 4th. 8.1K estimated branded searches, -18.2% vs prior month. Share -1.6 points.

Compare popularity between Sleeping Duck and its closest rivals

Every comparison with Sleeping Duck

3 comparisons

How has branded search demand for Sleeping Duck changed in Australia over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Sleeping Duck in Australia held steady at 22.2K.
  • Across the 12 months ending September 2026, Sleeping Duck’s share of searches among mattress brands in Australia increased from 19.3% to 21.4%.
  • Across the 12 months ending September 2026, Sleeping Duck’s share of searches among mattress brands in Australia peaked at 22.5% in June 2026 and was lowest at 18.2% in May 2026.

How did search popularity change for Australia mattress brands in September 2026?

3 changes

  1. In September 2026, Ecosa gained share of searches among mattress brands in Australia, from 38.3% to 39%.

  2. In September 2026, Koala gained share of searches among mattress brands in Australia, from 31.3% to 31.9%.

  3. In September 2026, Emma Sleep lost share of searches among mattress brands in Australia, from 9.4% to 7.8%.

How are Sleeping Duck’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Sleeping Duck’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • sleeping duck

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How the Brand Demand Index is measured

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