Brandwave

Koala vs Sleeping Duck:Which is more popular?

In September 2026, Koala had more branded searches than Sleeping Duck among mattress brands in Australia. Koala had about 33,100 branded searches, while Sleeping Duck had 22,200. Koala made up 31.9% of all mattress brand searches we track, and Sleeping Duck accounted for 21.4%. When we asked ChatGPT and Google AI Overviews about mattress brands, both Koala and Sleeping Duck appeared in all four answers. Koala and Sleeping Duck were each mentioned first in two of the four answers.

Among mattress brands in Australia in September 2026

Who do people search for more?

Koala, about 49% more searches than Sleeping Duck

Koala 33.1K searchesSleeping Duck 22.2K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Koala in 4 of 4Sleeping Duck in 4 of 4

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Koala first in 2Sleeping Duck first in 2

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Top mattress brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, both Koala and Sleeping Duck showed up in all four answers. Koala and Sleeping Duck were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Koala1st
  2. Sleeping Duck2nd
  3. Ecosa3rd
  4. Emma Sleep4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Koala4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Sleeping Duck4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Ecosa3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Emma Sleep2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about mattress brands

4 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Is Koala or Sleeping Duck more popular in search?

This chart shows how often people search Google for Koala and Sleeping Duck by name. Each line represents a brand's share of searches for all four mattress brands we track, month by month, from searches in Australia.

Koala and Sleeping Duck among mattress brands in Australia, by month

Share of searches by month for Koala, Sleeping Duck. The figures are in the table below the chart.

View monthly share of searches table
MonthEcosaKoalaSleeping DuckEmma Sleep
Oct 202535.1%35.1%19.3%10.5%
Nov 202535.1%35.1%19.2%10.5%
Dec 202535.1%35.1%19.3%10.5%
Jan 202638.3%31.3%21%9.4%
Feb 202635.8%35.8%19.6%8.8%
Mar 202635.8%35.8%19.6%8.8%
Apr 202635.8%35.8%19.6%8.8%
May 202633.2%40.5%18.2%8.1%
Jun 202633.7%33.7%22.5%10.1%
Jul 202638.3%31.3%21%9.4%
Aug 202638.3%31.3%21%9.4%
Sep 202639%31.9%21.4%7.8%

How has the Koala and Sleeping Duck comparison changed over the last 12 months?

3 findings
  • Koala was ahead of Sleeping Duck in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Koala’s share of searches among mattress brands in Australia moved from 35.1% to 31.9%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
  • Across the 12 months ending September 2026, Sleeping Duck’s share of searches among mattress brands in Australia moved from 19.3% to 21.4%, and its estimated monthly branded searches held steady at 22.2K.

How did search popularity change for Australia mattress brands in September 2026?

1 change

  1. In September 2026, Koala gained share of searches among mattress brands in Australia, from 31.3% to 31.9%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Koala’s and Sleeping Duck’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Koala

1 branded search term

  • koala mattress

Sleeping Duck

1 branded search term

  • sleeping duck

How the Brand Demand Index is measured

Other head-to-heads among mattress brands

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