King Living vs Koala:Which is searched more in Australia?
In September 2026, King Living had more branded searches than Koala among furniture retailers in Australia. King Living had about 33,100 branded searches, while Koala had 22,000. King Living made up 1.3% of all furniture retailer searches we track, and Koala accounted for 0.84%.
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Is King Living or Koala more popular in search?
Compare the stores people buy sofas, beds and furniture from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for King Living, Koala. The figures are in the table below the chart.
View monthly share of searches table
| Month | IKEA | Fantastic Furniture | Temple & Webster | Amart Furniture | Nick Scali | King Living | Mocka | Castlery | Koala | Brosa |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.9% | 21% | 14.1% | 10.5% | 3.4% | 1.3% | 1.3% | 0.85% | 0.63% | 0.09% |
| Nov 2025 | 47.1% | 17.3% | 17.3% | 10.6% | 3.5% | 1.3% | 1% | 1% | 0.72% | 0.09% |
| Dec 2025 | 51.9% | 19.1% | 12.8% | 10.4% | 2.6% | 0.94% | 0.94% | 0.77% | 0.53% | 0.07% |
| Jan 2026 | 56.1% | 16.9% | 11.3% | 9.2% | 3.4% | 1% | 0.83% | 0.83% | 0.51% | 0.07% |
| Feb 2026 | 52.9% | 19.4% | 13% | 8.6% | 2.6% | 0.96% | 0.96% | 0.96% | 0.58% | 0.07% |
| Mar 2026 | 51.7% | 19% | 12.7% | 9.5% | 3.1% | 1.1% | 1.1% | 0.93% | 0.7% | 0.08% |
| Apr 2026 | 56.6% | 17% | 11.4% | 8.5% | 2.8% | 1.3% | 1% | 0.84% | 0.56% | 0.06% |
| May 2026 | 51.6% | 18.9% | 12.7% | 9.5% | 3.1% | 1.4% | 1.1% | 0.93% | 0.62% | 0.08% |
| Jun 2026 | 46.4% | 20.8% | 13.9% | 10.4% | 4.2% | 1.3% | 1.3% | 1% | 0.68% | 0.07% |
| Jul 2026 | 50.9% | 18.7% | 12.5% | 10.6% | 3.1% | 1.4% | 1.4% | 0.92% | 0.56% | 0.06% |
| Aug 2026 | 51.2% | 18.8% | 12.6% | 9.4% | 3.8% | 1.4% | 1.4% | 0.92% | 0.61% | 0.06% |
| Sep 2026 | 46.6% | 21% | 14% | 10.5% | 3.5% | 1.3% | 1.3% | 1% | 0.84% | 0.07% |
How has the King Living and Koala comparison changed over the last 12 months?
3 findings
- King Living was ahead of Koala in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, King Living’s share of searches among furniture retailers in Australia held steady at 1.3%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
- Across the 12 months ending September 2026, Koala’s share of searches among furniture retailers in Australia moved from 0.63% to 0.84%, and its estimated monthly branded searches moved from 20.2K to 22K.
How did search popularity change for Australia furniture retailers in September 2026?
1 change
Estimated monthly branded searches for King Living in Australia fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using King Living’s and Koala’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
King Living
1 branded search term
- king living
Koala
2 branded search terms
- koala furniture
- koala sofa
Other head-to-heads among furniture retailers
IKEA vs Fantastic Furniture: compare search popularity
IKEA vs Temple & Webster: compare search popularity
IKEA vs Amart Furniture: compare search popularity
IKEA vs Nick Scali: compare search popularity- Fantastic Furniture vs Temple & Webster: compare search popularity
- Fantastic Furniture vs Amart Furniture: compare search popularity
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