How popular isBrumby's?
In September 2026, people searched for Brumby's by name about 14,800 times in Australia, about the same as the previous year. These searches made up 6.1% of all Australia bakery chain searches, placing Brumby's fourth out of seven chains. When we asked both ChatGPT and Google AI Overviews about bakery chains, Brumby's appeared in one of the three answers and was the joint fourth most recommended of the seven.
Brumby's is the fourth most searched of 7 competitors and the joint fourth most recommended in AI answers.
Bakers DelightShare of searches 45.5%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
BreadtopShare of searches 30.6%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
Muffin BreakShare of searches 7.5%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
Brumby'sShare of searches 6.1%Mentioned in 1 of 3 AI answersPlace in AI recommendations 4th
Pie FaceShare of searches 6.1%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
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Top bakery chains in ChatGPT and Google AI Overviews
In three ChatGPT questions, Brumby's was mentioned in one out of three: in one of the three ChatGPT answers. Brumby's is the joint fourth most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bakers Delight3 of 3Named in 3 of 3 ChatGPT answers
- Breadtop2 of 3Named in 2 of 3 ChatGPT answers
- Pie Face2 of 3Named in 2 of 3 ChatGPT answers
Banjo's2 of 3Named in 2 of 3 ChatGPT answers- Brumby's1 of 3Named in 1 of 3 ChatGPT answers
- Muffin Break0 of 3Named in 0 of 3 ChatGPT answers
- Michel's Patisserie0 of 3Named in 0 of 3 ChatGPT answers
See every answer about bakery chains
3 answers
Asked ChatGPT
“What's the best bakery chain in Australia?”
Asked ChatGPT
“Which bakery chain has the best bread in Australia?”
Asked ChatGPT
“Where can I buy good pies and pastries at a bakery chain in Australia?”
Searched Google, AI Overview
“bakery near me”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best bakery”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.
Which bakery chains compete with Brumby's?
Share of searches by month for Bakers Delight, Breadtop, Muffin Break, Brumby's, Pie Face, Banjo's. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bakers Delight | Breadtop | Muffin Break | Brumby's | Pie Face | Banjo's | Michel's Patisserie |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.4% | 31.2% | 7.6% | 6.2% | 6.2% | 1.2% | 1% |
| Nov 2025 | 48.6% | 26.7% | 8% | 8% | 6.5% | 1.1% | 1.1% |
| Dec 2025 | 51% | 27.9% | 6.8% | 5.6% | 6.8% | 1.1% | 0.72% |
| Jan 2026 | 48.2% | 26.5% | 7.9% | 6.5% | 7.9% | 1.9% | 1.1% |
| Feb 2026 | 49.1% | 27% | 6.6% | 6.6% | 6.6% | 2.9% | 1.1% |
| Mar 2026 | 56.9% | 20.9% | 6.2% | 5.1% | 6.2% | 2.8% | 1.9% |
| Apr 2026 | 58.6% | 21.5% | 5.3% | 5.3% | 5.3% | 3.5% | 0.67% |
| May 2026 | 48.1% | 26.5% | 7.9% | 6.5% | 6.5% | 3.5% | 1% |
| Jun 2026 | 48.1% | 26.5% | 6.5% | 7.9% | 6.5% | 3.5% | 1% |
| Jul 2026 | 48% | 26.4% | 7.9% | 6.5% | 6.5% | 3.5% | 1.3% |
| Aug 2026 | 45.4% | 30.6% | 7.5% | 6.1% | 6.1% | 3.3% | 0.99% |
| Sep 2026 | 45.5% | 30.6% | 7.5% | 6.1% | 6.1% | 3.4% | 0.79% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.5% | 110K | 0% | +0.1 points | |
| 2, held 2nd | 30.6% | 74K | 0% | +0.1 points | |
| 3, held 3rd | 7.5% | 18.1K | 0% | 0 points | |
| 4, held 4th | 6.1% | 14.8K | 0% | 0 points | |
| 5, held 5th | 6.1% | 14.8K | 0% | 0 points | |
| 6, held 6th | 3.4% | 8.1K | 0% | 0 points | |
| 7, held 7th | 0.79% | 1.9K | -20.8% | -0.2 points |
45.5%
Held 1st. 110K estimated branded searches, 0% vs prior month. Share +0.1 points.
2.
Breadtop30.6%
Held 2nd. 74K estimated branded searches, 0% vs prior month. Share +0.1 points.
7.5%
Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.
4.
Brumby's6.1%
Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.
5.
Pie Face6.1%
Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.
6.
Banjo's3.4%
Held 6th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.
0.79%
Held 7th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.2 points.
Compare popularity between Brumby's and its closest rivals
Every comparison with Brumby's
6 comparisons
How has branded search demand for Brumby's changed in Australia over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Brumby's in Australia held steady at 14.8K.
- Across the 12 months ending September 2026, Brumby's’ share of searches among bakery chains in Australia peaked at 8% in November 2025 and was lowest at 5.1% in March 2026.
How did search popularity change for Australia bakery chains in September 2026?
2 changes
Estimated monthly branded searches for Banjo's in Australia rose 179.3% over 12 measured months, from 2.9K to 8.1K in September 2026.
Estimated monthly branded searches for Michel's Patisserie in Australia fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.
How are Brumby's’ branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Brumby's’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- brumbys
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