Breadtop vs Brumby's:Which is more popular?
In September 2026, Breadtop had more branded searches than Brumby's among bakery chains in Australia. Breadtop had about 74,000 branded searches, while Brumby's had 14,800. Breadtop made up 30.6% of all bakery chain searches we track, and Brumby's accounted for 6.1%. When we asked ChatGPT and Google AI Overviews about bakery chains, Breadtop appeared in two of the three answers and Brumby's in one. Breadtop was mentioned before Brumby's in two out of three answers.
Who do people search for more?
Breadtop, about 5 searches for every 1 for Brumby's
Who does AI mention more?
Breadtop, mentioned in 2 of 3 answers, Brumby's in 1
Who does AI recommend more?
Breadtop, named ahead of Brumby's in 2 of 3 answers
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Top bakery chains in ChatGPT and Google AI Overviews
In three ChatGPT questions, Breadtop was mentioned in two out of three: in two of the three ChatGPT answers. Brumby's was mentioned in one out of three: in one of the three ChatGPT answers. Breadtop was listed before Brumby's in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Bakers Delight3 of 3Named in 3 of 3 ChatGPT answers- Breadtop2 of 3Named in 2 of 3 ChatGPT answers
Pie Face2 of 3Named in 2 of 3 ChatGPT answers
Banjo's2 of 3Named in 2 of 3 ChatGPT answers
Brumby's1 of 3Named in 1 of 3 ChatGPT answers
Muffin Break0 of 3Named in 0 of 3 ChatGPT answers- Michel's Patisserie0 of 3Named in 0 of 3 ChatGPT answers
See every answer about bakery chains
3 answers
Asked ChatGPT
“What's the best bakery chain in Australia?”
Asked ChatGPT
“Which bakery chain has the best bread in Australia?”
Asked ChatGPT
“Where can I buy good pies and pastries at a bakery chain in Australia?”
Searched Google, AI Overview
“bakery near me”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best bakery”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.
Is Breadtop or Brumby's more popular in search?
This chart shows how often people search Google for Breadtop and Brumby's by name. Each line represents a brand's share of searches for all seven bakery chains we track, month by month, from searches in Australia.
Share of searches by month for Breadtop, Brumby's. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bakers Delight | Breadtop | Muffin Break | Brumby's | Pie Face | Banjo's | Michel's Patisserie |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.4% | 31.2% | 7.6% | 6.2% | 6.2% | 1.2% | 1% |
| Nov 2025 | 48.6% | 26.7% | 8% | 8% | 6.5% | 1.1% | 1.1% |
| Dec 2025 | 51% | 27.9% | 6.8% | 5.6% | 6.8% | 1.1% | 0.72% |
| Jan 2026 | 48.2% | 26.5% | 7.9% | 6.5% | 7.9% | 1.9% | 1.1% |
| Feb 2026 | 49.1% | 27% | 6.6% | 6.6% | 6.6% | 2.9% | 1.1% |
| Mar 2026 | 56.9% | 20.9% | 6.2% | 5.1% | 6.2% | 2.8% | 1.9% |
| Apr 2026 | 58.6% | 21.5% | 5.3% | 5.3% | 5.3% | 3.5% | 0.67% |
| May 2026 | 48.1% | 26.5% | 7.9% | 6.5% | 6.5% | 3.5% | 1% |
| Jun 2026 | 48.1% | 26.5% | 6.5% | 7.9% | 6.5% | 3.5% | 1% |
| Jul 2026 | 48% | 26.4% | 7.9% | 6.5% | 6.5% | 3.5% | 1.3% |
| Aug 2026 | 45.4% | 30.6% | 7.5% | 6.1% | 6.1% | 3.3% | 0.99% |
| Sep 2026 | 45.5% | 30.6% | 7.5% | 6.1% | 6.1% | 3.4% | 0.79% |
How has the Breadtop and Brumby's comparison changed over the last 12 months?
3 findings
- Breadtop was ahead of Brumby's in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Breadtop’s share of searches among bakery chains in Australia moved from 31.2% to 30.6%, and its estimated monthly branded searches held steady at 74K.
- Across the 12 months ending September 2026, Brumby's’ share of searches among bakery chains in Australia moved from 6.2% to 6.1%, and its estimated monthly branded searches held steady at 14.8K.
How did search popularity change for Australia bakery chains in September 2026?
0 changes
Neither Breadtop nor Brumby's moved beyond provider rounding among bakery chains in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Breadtop’s and Brumby's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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