Brandwave

How popular isBreadtop?

In September 2026, people searched for Breadtop by name about 74,000 times in Australia, about the same as the previous year. These searches made up 30.6% of all Australia bakery chain searches, placing Breadtop second out of seven chains. When we asked both ChatGPT and Google AI Overviews about bakery chains, Breadtop appeared in two of the three answers and was the third most recommended of the seven.

Search and AI answers in September 2026

Breadtop is the second most searched of 7 competitors and the third most recommended in AI answers.

  1. Bakers DelightShare of searches 45.5%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  2. BreadtopShare of searches 30.6%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
  3. Muffin BreakShare of searches 7.5%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  4. Brumby'sShare of searches 6.1%Mentioned in 1 of 3 AI answersPlace in AI recommendations 4th
  5. Pie FaceShare of searches 6.1%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th

+2 more

Breadtop website (opens in a new tab)

Follow Breadtop and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top bakery chains in ChatGPT and Google AI Overviews

In three ChatGPT questions, Breadtop was mentioned in two out of three: in two of the three ChatGPT answers. Breadtop is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bakers Delight1st
  2. Banjo's2nd
  3. Breadtop3rd
  4. Brumby's4th
  5. Pie Face4th
  6. Muffin Break–
  7. Michel's Patisserie–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bakers Delight3 of 3Named in 3 of 3 ChatGPT answers
  • Breadtop2 of 3Named in 2 of 3 ChatGPT answers
  • Pie Face2 of 3Named in 2 of 3 ChatGPT answers
  • Banjo's2 of 3Named in 2 of 3 ChatGPT answers
  • Brumby's1 of 3Named in 1 of 3 ChatGPT answers
  • Muffin Break0 of 3Named in 0 of 3 ChatGPT answers
  • Michel's Patisserie0 of 3Named in 0 of 3 ChatGPT answers

See every answer about bakery chains

3 answers

  • Asked ChatGPT

    “What's the best bakery chain in Australia?”

    1. 1Bakers Delight
    2. 2Banjo's
    3. 3Breadtop
    4. 4Pie Face

  • Asked ChatGPT

    “Which bakery chain has the best bread in Australia?”

    1. 1Bakers Delight
    2. 2Breadtop

  • Asked ChatGPT

    “Where can I buy good pies and pastries at a bakery chain in Australia?”

    1. 1Bakers Delight
    2. 2Banjo's
    3. 3Brumby's
    4. 4Pie Face

  • Searched Google, AI Overview

    “bakery near me”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “best bakery”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.

Which bakery chains compete with Breadtop?

Breadtop against bakery chains in Australia, by month

Share of searches by month for Bakers Delight, Breadtop, Muffin Break, Brumby's, Pie Face, Banjo's. The figures are in the table below the chart.

View monthly share of searches table
MonthBakers DelightBreadtopMuffin BreakBrumby'sPie FaceBanjo'sMichel's Patisserie
Oct 202546.4%31.2%7.6%6.2%6.2%1.2%1%
Nov 202548.6%26.7%8%8%6.5%1.1%1.1%
Dec 202551%27.9%6.8%5.6%6.8%1.1%0.72%
Jan 202648.2%26.5%7.9%6.5%7.9%1.9%1.1%
Feb 202649.1%27%6.6%6.6%6.6%2.9%1.1%
Mar 202656.9%20.9%6.2%5.1%6.2%2.8%1.9%
Apr 202658.6%21.5%5.3%5.3%5.3%3.5%0.67%
May 202648.1%26.5%7.9%6.5%6.5%3.5%1%
Jun 202648.1%26.5%6.5%7.9%6.5%3.5%1%
Jul 202648%26.4%7.9%6.5%6.5%3.5%1.3%
Aug 202645.4%30.6%7.5%6.1%6.1%3.3%0.99%
Sep 202645.5%30.6%7.5%6.1%6.1%3.4%0.79%

  1. 1.Bakers Delight

    45.5%

    Held 1st. 110K estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.Breadtop

    30.6%

    Held 2nd. 74K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Muffin Break

    7.5%

    Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Brumby's

    6.1%

    Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Pie Face

    6.1%

    Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Banjo's

    3.4%

    Held 6th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Michel's Patisserie

    0.79%

    Held 7th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.2 points.

Compare popularity between Breadtop and its closest rivals

Every comparison with Breadtop

6 comparisons

How has branded search demand for Breadtop changed in Australia over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Breadtop in Australia held steady at 74K.
  • Across the 12 months ending September 2026, Breadtop’s share of searches among bakery chains in Australia decreased from 31.2% to 30.6%.
  • Across the 12 months ending September 2026, Breadtop’s share of searches among bakery chains in Australia peaked at 31.2% in October 2025 and was lowest at 20.9% in March 2026.

How did search popularity change for Australia bakery chains in September 2026?

2 changes

  1. Estimated monthly branded searches for Banjo's in Australia rose 179.3% over 12 measured months, from 2.9K to 8.1K in September 2026.

  2. Estimated monthly branded searches for Michel's Patisserie in Australia fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.

How are Breadtop’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Breadtop’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • breadtop

Do you work for Breadtop? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Breadtop your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free