Brandwave

How popular isMichel's Patisserie?

In September 2026, people searched for Michel's Patisserie by name about 1,900 times in Australia, a 20.8% decrease from the previous year. These searches made up 0.79% of all Australia bakery chain searches, placing Michel's Patisserie seventh out of seven chains. When we asked both ChatGPT and Google AI Overviews about bakery chains, Michel's Patisserie did not appear in any of the answers.

Search and AI answers in September 2026

Michel's Patisserie is the seventh most searched of 7 competitors and not listed in any AI answer.

  1. Bakers DelightShare of searches 45.5%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  2. BreadtopShare of searches 30.6%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
  3. Muffin BreakShare of searches 7.5%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  4. Brumby'sShare of searches 6.1%Mentioned in 1 of 3 AI answersPlace in AI recommendations 4th
  5. Michel's PatisserieShare of searches 0.79%Mentioned in 0 of 3 AI answersPlace in AI recommendations –

+2 more

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Top bakery chains in ChatGPT and Google AI Overviews

In three ChatGPT questions, Michel's Patisserie did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bakers Delight1st
  2. Banjo's2nd
  3. Breadtop3rd
  4. Brumby's4th
  5. Pie Face4th
  6. Muffin Break–
  7. Michel's Patisserie–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bakers Delight3 of 3Named in 3 of 3 ChatGPT answers
  • Breadtop2 of 3Named in 2 of 3 ChatGPT answers
  • Pie Face2 of 3Named in 2 of 3 ChatGPT answers
  • Banjo's2 of 3Named in 2 of 3 ChatGPT answers
  • Brumby's1 of 3Named in 1 of 3 ChatGPT answers
  • Muffin Break0 of 3Named in 0 of 3 ChatGPT answers
  • Michel's Patisserie0 of 3Named in 0 of 3 ChatGPT answers

See every answer about bakery chains

3 answers

  • Asked ChatGPT

    “What's the best bakery chain in Australia?”

    1. 1Bakers Delight
    2. 2Banjo's
    3. 3Breadtop
    4. 4Pie Face

  • Asked ChatGPT

    “Which bakery chain has the best bread in Australia?”

    1. 1Bakers Delight
    2. 2Breadtop

  • Asked ChatGPT

    “Where can I buy good pies and pastries at a bakery chain in Australia?”

    1. 1Bakers Delight
    2. 2Banjo's
    3. 3Brumby's
    4. 4Pie Face

  • Searched Google, AI Overview

    “bakery near me”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “best bakery”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.

Which bakery chains compete with Michel's Patisserie?

Michel's Patisserie against bakery chains in Australia, by month

Share of searches by month for Bakers Delight, Breadtop, Muffin Break, Brumby's, Pie Face, Banjo's, Michel's Patisserie. The figures are in the table below the chart.

View monthly share of searches table
MonthBakers DelightBreadtopMuffin BreakBrumby'sPie FaceBanjo'sMichel's Patisserie
Oct 202546.4%31.2%7.6%6.2%6.2%1.2%1%
Nov 202548.6%26.7%8%8%6.5%1.1%1.1%
Dec 202551%27.9%6.8%5.6%6.8%1.1%0.72%
Jan 202648.2%26.5%7.9%6.5%7.9%1.9%1.1%
Feb 202649.1%27%6.6%6.6%6.6%2.9%1.1%
Mar 202656.9%20.9%6.2%5.1%6.2%2.8%1.9%
Apr 202658.6%21.5%5.3%5.3%5.3%3.5%0.67%
May 202648.1%26.5%7.9%6.5%6.5%3.5%1%
Jun 202648.1%26.5%6.5%7.9%6.5%3.5%1%
Jul 202648%26.4%7.9%6.5%6.5%3.5%1.3%
Aug 202645.4%30.6%7.5%6.1%6.1%3.3%0.99%
Sep 202645.5%30.6%7.5%6.1%6.1%3.4%0.79%

  1. 1.Bakers Delight

    45.5%

    Held 1st. 110K estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.Breadtop

    30.6%

    Held 2nd. 74K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Muffin Break

    7.5%

    Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Brumby's

    6.1%

    Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Pie Face

    6.1%

    Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Banjo's

    3.4%

    Held 6th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Michel's Patisserie

    0.79%

    Held 7th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.2 points.

Compare popularity between Michel's Patisserie and its closest rivals

Every comparison with Michel's Patisserie

6 comparisons

How has branded search demand for Michel's Patisserie changed in Australia over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Michel's Patisserie in Australia fell from 2.4K to 1.9K.
  • Across the 12 months ending September 2026, Michel's Patisserie’s share of searches among bakery chains in Australia peaked at 1.9% in March 2026 and was lowest at 0.67% in April 2026.

How did search popularity change for Australia bakery chains in September 2026?

2 changes

  1. Estimated monthly branded searches for Banjo's in Australia rose 179.3% over 12 measured months, from 2.9K to 8.1K in September 2026.

  2. Estimated monthly branded searches for Michel's Patisserie in Australia fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.

How are Michel's Patisserie’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Michel's Patisserie’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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