Brumby's vs Michel's Patisserie:Which is more popular?
In September 2026, Brumby's had more branded searches than Michel's Patisserie among bakery chains in Australia. Brumby's had about 14,800 branded searches, while Michel's Patisserie had 1,900. Brumby's made up 6.1% of all bakery chain searches we track, and Michel's Patisserie accounted for 0.79%. When we asked ChatGPT and Google AI Overviews about bakery chains, Brumby's appeared in one of the three answers and Michel's Patisserie in none.
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Top bakery chains in ChatGPT and Google AI Overviews
In three ChatGPT questions, Brumby's was mentioned in one out of three: in one of the three ChatGPT answers. Michel's Patisserie did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Bakers Delight3 of 3Named in 3 of 3 ChatGPT answers
Breadtop2 of 3Named in 2 of 3 ChatGPT answers
Pie Face2 of 3Named in 2 of 3 ChatGPT answers
Banjo's2 of 3Named in 2 of 3 ChatGPT answers
Brumby's1 of 3Named in 1 of 3 ChatGPT answers
Muffin Break0 of 3Named in 0 of 3 ChatGPT answers- Michel's Patisserie0 of 3Named in 0 of 3 ChatGPT answers
See every answer about bakery chains
3 answers
Asked ChatGPT
“What's the best bakery chain in Australia?”
Asked ChatGPT
“Which bakery chain has the best bread in Australia?”
Asked ChatGPT
“Where can I buy good pies and pastries at a bakery chain in Australia?”
Searched Google, AI Overview
“bakery near me”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best bakery”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.
Is Brumby's or Michel's Patisserie more popular in search?
This chart shows how often people search Google for Brumby's and Michel's Patisserie by name. Each line represents a brand's share of searches for all seven bakery chains we track, month by month, from searches in Australia.
Share of searches by month for Brumby's, Michel's Patisserie. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bakers Delight | Breadtop | Muffin Break | Brumby's | Pie Face | Banjo's | Michel's Patisserie |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.4% | 31.2% | 7.6% | 6.2% | 6.2% | 1.2% | 1% |
| Nov 2025 | 48.6% | 26.7% | 8% | 8% | 6.5% | 1.1% | 1.1% |
| Dec 2025 | 51% | 27.9% | 6.8% | 5.6% | 6.8% | 1.1% | 0.72% |
| Jan 2026 | 48.2% | 26.5% | 7.9% | 6.5% | 7.9% | 1.9% | 1.1% |
| Feb 2026 | 49.1% | 27% | 6.6% | 6.6% | 6.6% | 2.9% | 1.1% |
| Mar 2026 | 56.9% | 20.9% | 6.2% | 5.1% | 6.2% | 2.8% | 1.9% |
| Apr 2026 | 58.6% | 21.5% | 5.3% | 5.3% | 5.3% | 3.5% | 0.67% |
| May 2026 | 48.1% | 26.5% | 7.9% | 6.5% | 6.5% | 3.5% | 1% |
| Jun 2026 | 48.1% | 26.5% | 6.5% | 7.9% | 6.5% | 3.5% | 1% |
| Jul 2026 | 48% | 26.4% | 7.9% | 6.5% | 6.5% | 3.5% | 1.3% |
| Aug 2026 | 45.4% | 30.6% | 7.5% | 6.1% | 6.1% | 3.3% | 0.99% |
| Sep 2026 | 45.5% | 30.6% | 7.5% | 6.1% | 6.1% | 3.4% | 0.79% |
How has the Brumby's and Michel's Patisserie comparison changed over the last 12 months?
3 findings
- Brumby's was ahead of Michel's Patisserie in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Brumby's’ share of searches among bakery chains in Australia moved from 6.2% to 6.1%, and its estimated monthly branded searches held steady at 14.8K.
- Across the 12 months ending September 2026, Michel's Patisserie’s share of searches among bakery chains in Australia moved from 1% to 0.79%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
How did search popularity change for Australia bakery chains in September 2026?
1 change
Estimated monthly branded searches for Michel's Patisserie in Australia fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Brumby's’ and Michel's Patisserie’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Brumby's
1 branded search term
- brumbys
Michel's Patisserie
1 branded search term
- michels patisserie
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