Bakery chains in Australia:Which are most popular?

Name: Bakery chains in Australia: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Bakers Delight was the most searched bakery chain in Australia, accounting for 45.5% of all searches among the seven chains we track. When we checked with ChatGPT and Google AI Overviews, Bakers Delight showed up in every answer. Bakers Delight was recommended most often, coming first in every response.

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Top bakery chains in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions, Bakers Delight appeared every time. Bakers Delight was recommended most often, coming first in every answer. Banjo's was second, and Breadtop was third. Muffin Break, which ranked third in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Answers that named it
Bakers Delight	Named in 3 of 3 ChatGPT answers	3 of 3
Breadtop	Named in 2 of 3 ChatGPT answers	2 of 3
Pie Face	Named in 2 of 3 ChatGPT answers	2 of 3
Banjo's	Named in 2 of 3 ChatGPT answers	2 of 3
Brumby's	Named in 1 of 3 ChatGPT answers	1 of 3
Muffin Break	Named in 0 of 3 ChatGPT answers	0 of 3
Michel's Patisserie	Named in 0 of 3 ChatGPT answers	0 of 3

Bakers Delight3 of 3Named in 3 of 3 ChatGPT answers
Breadtop2 of 3Named in 2 of 3 ChatGPT answers
Pie Face2 of 3Named in 2 of 3 ChatGPT answers
Banjo's2 of 3Named in 2 of 3 ChatGPT answers
Brumby's1 of 3Named in 1 of 3 ChatGPT answers
Muffin Break0 of 3Named in 0 of 3 ChatGPT answers
Michel's Patisserie0 of 3Named in 0 of 3 ChatGPT answers

See every answer about bakery chains

3 answers

Asked ChatGPT
“What's the best bakery chain in Australia?”
1. 1Bakers Delight
2. 2Banjo's
3. 3Breadtop
4. 4Pie Face
Asked ChatGPT
“Which bakery chain has the best bread in Australia?”
1. 1Bakers Delight
2. 2Breadtop
Asked ChatGPT
“Where can I buy good pies and pastries at a bakery chain in Australia?”
1. 1Bakers Delight
2. 2Banjo's
3. 3Brumby's
4. 4Pie Face
Searched Google, AI Overview
“bakery near me”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best bakery”
Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.

Which bakery chains do people search for most?

This chart shows how often people search Google for each bakery chain by name. Each line represents a brand's share of searches for all seven bakery chains we track, month by month, from searches in Australia.

Share of searches among bakery chains in Australia, by month

Month	Bakers Delight	Breadtop	Muffin Break	Brumby's	Pie Face	Banjo's	Michel's Patisserie
Oct 2025	46.4%	31.2%	7.6%	6.2%	6.2%	1.2%	1%
Nov 2025	48.6%	26.7%	8%	8%	6.5%	1.1%	1.1%
Dec 2025	51%	27.9%	6.8%	5.6%	6.8%	1.1%	0.72%
Jan 2026	48.2%	26.5%	7.9%	6.5%	7.9%	1.9%	1.1%
Feb 2026	49.1%	27%	6.6%	6.6%	6.6%	2.9%	1.1%
Mar 2026	56.9%	20.9%	6.2%	5.1%	6.2%	2.8%	1.9%
Apr 2026	58.6%	21.5%	5.3%	5.3%	5.3%	3.5%	0.67%
May 2026	48.1%	26.5%	7.9%	6.5%	6.5%	3.5%	1%
Jun 2026	48.1%	26.5%	6.5%	7.9%	6.5%	3.5%	1%
Jul 2026	48%	26.4%	7.9%	6.5%	6.5%	3.5%	1.3%
Aug 2026	45.4%	30.6%	7.5%	6.1%	6.1%	3.3%	0.99%
Sep 2026	45.5%	30.6%	7.5%	6.1%	6.1%	3.4%	0.79%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Bakers Delight	45.5%	110K	0%	+0.1 points
2, held 2nd	Breadtop	30.6%	74K	0%	+0.1 points
3, held 3rd	Muffin Break	7.5%	18.1K	0%	0 points
4, held 4th	Brumby's	6.1%	14.8K	0%	0 points
5, held 5th	Pie Face	6.1%	14.8K	0%	0 points
6, held 6th	Banjo's	3.4%	8.1K	0%	0 points
7, held 7th	Michel's Patisserie	0.79%	1.9K	-20.8%	-0.2 points

1.Bakers Delight
45.5%
Held 1st. 110K estimated branded searches, 0% vs prior month. Share +0.1 points.
2.Breadtop
30.6%
Held 2nd. 74K estimated branded searches, 0% vs prior month. Share +0.1 points.
3.Muffin Break
7.5%
Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.
4.Brumby's
6.1%
Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.
5.Pie Face
6.1%
Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.
6.Banjo's
3.4%
Held 6th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.
7.Michel's Patisserie
0.79%
Held 7th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.2 points.

Which brand is most popular in search among bakery chains in Australia?

7 brands

In September 2026, Bakers Delight was the most searched among bakery chains in Australia, with an estimated 110K branded searches, 45.5% of all searches for the seven we track. Breadtop is in 2nd place, 14.9 percentage points behind at 30.6%.

Australia bakery chains, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Bakers Delight	46.4% → 45.5%	58.6%Apr 2026	45.4%Aug 2026	1st
Breadtop	31.2% → 30.6%	31.2%Oct 2025	20.9%Mar 2026	2nd
Muffin Break	7.6% → 7.5%	8%Nov 2025	5.3%Apr 2026	3rd
Brumby's	6.2% → 6.1%	8%Nov 2025	5.1%Mar 2026	4th
Pie Face	6.2% → 6.1%	7.9%Jan 2026	5.3%Apr 2026	5th
Banjo's	1.2% → 3.4%	3.5%May 2026	1.1%Nov 2025	6th
Michel's Patisserie	1% → 0.79%	1.9%Mar 2026	0.67%Apr 2026	7th

Each finding as a sentence

Across the 12 months ending September 2026, Bakers Delight’s share of searches among bakery chains in Australia decreased from 46.4% to 45.5%.
Across the 12 months ending September 2026, Breadtop’s share of searches among bakery chains in Australia decreased from 31.2% to 30.6%.
Across the 12 months ending September 2026, Banjo's’ share of searches among bakery chains in Australia increased from 1.2% to 3.4%.
Across the 12 months ending September 2026, Bakers Delight’s share of searches among bakery chains in Australia peaked at 58.6% in April 2026 and was lowest at 45.4% in August 2026.
Across the 12 months ending September 2026, Breadtop’s share of searches among bakery chains in Australia peaked at 31.2% in October 2025 and was lowest at 20.9% in March 2026.
Across the 12 months ending September 2026, Muffin Break’s share of searches among bakery chains in Australia peaked at 8% in November 2025 and was lowest at 5.3% in April 2026.
Across the 12 months ending September 2026, Brumby's’ share of searches among bakery chains in Australia peaked at 8% in November 2025 and was lowest at 5.1% in March 2026.
Across the 12 months ending September 2026, Pie Face’s share of searches among bakery chains in Australia peaked at 7.9% in January 2026 and was lowest at 5.3% in April 2026.
Across the 12 months ending September 2026, Banjo's’ share of searches among bakery chains in Australia peaked at 3.5% in May 2026 and was lowest at 1.1% in November 2025.
Across the 12 months ending September 2026, Michel's Patisserie’s share of searches among bakery chains in Australia peaked at 1.9% in March 2026 and was lowest at 0.67% in April 2026.
Across the 12 months ending September 2026, Muffin Break, Brumby's, Pie Face and Michel's Patisserie held steady: their share of searches among bakery chains in Australia each moved less than 0.5 percentage points.

How did search popularity change for Australia bakery chains in September 2026?

2 changes

Estimated monthly branded searches for Banjo's in Australia rose 179.3% over 12 measured months, from 2.9K to 8.1K in September 2026.
Estimated monthly branded searches for Michel's Patisserie in Australia fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.

How are branded searches counted for bakery chains?

7 search terms

Each brand's share of searches among bakery chains comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.