Brumby's vs Pie Face:Which is more popular?
In September 2026, Brumby's and Pie Face were level in searches among bakery chains in Australia, with an estimated 14.8K branded searches each, at 6.1% of the total each. When we asked ChatGPT and Google AI Overviews about bakery chains, Pie Face appeared in two of the three answers and Brumby's in one. Brumby's and Pie Face were each mentioned first in one of the two answers that named either.
Who do people search for more?
Brumby's and Pie Face are searched for about as often as each other.
Who does AI mention more?
Pie Face, mentioned in 2 of 3 answers, Brumby's in 1
Who does AI recommend more?
Each is named first in 1 of 2 answers.
Follow Brumby's vs Pie Face and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top bakery chains in ChatGPT and Google AI Overviews
In three ChatGPT questions, Pie Face was mentioned in two out of three: in two of the three ChatGPT answers. Brumby's was mentioned in one out of three: in one of the three ChatGPT answers. Brumby's and Pie Face were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Bakers Delight3 of 3Named in 3 of 3 ChatGPT answers
Breadtop2 of 3Named in 2 of 3 ChatGPT answers- Pie Face2 of 3Named in 2 of 3 ChatGPT answers
Banjo's2 of 3Named in 2 of 3 ChatGPT answers
Brumby's1 of 3Named in 1 of 3 ChatGPT answers
Muffin Break0 of 3Named in 0 of 3 ChatGPT answers- Michel's Patisserie0 of 3Named in 0 of 3 ChatGPT answers
See every answer about bakery chains
3 answers
Asked ChatGPT
“What's the best bakery chain in Australia?”
Asked ChatGPT
“Which bakery chain has the best bread in Australia?”
Asked ChatGPT
“Where can I buy good pies and pastries at a bakery chain in Australia?”
Searched Google, AI Overview
“bakery near me”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best bakery”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.
Is Brumby's or Pie Face more popular in search?
This chart shows how often people search Google for Brumby's and Pie Face by name. Each line represents a brand's share of searches for all seven bakery chains we track, month by month, from searches in Australia.
Share of searches by month for Brumby's, Pie Face. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bakers Delight | Breadtop | Muffin Break | Brumby's | Pie Face | Banjo's | Michel's Patisserie |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.4% | 31.2% | 7.6% | 6.2% | 6.2% | 1.2% | 1% |
| Nov 2025 | 48.6% | 26.7% | 8% | 8% | 6.5% | 1.1% | 1.1% |
| Dec 2025 | 51% | 27.9% | 6.8% | 5.6% | 6.8% | 1.1% | 0.72% |
| Jan 2026 | 48.2% | 26.5% | 7.9% | 6.5% | 7.9% | 1.9% | 1.1% |
| Feb 2026 | 49.1% | 27% | 6.6% | 6.6% | 6.6% | 2.9% | 1.1% |
| Mar 2026 | 56.9% | 20.9% | 6.2% | 5.1% | 6.2% | 2.8% | 1.9% |
| Apr 2026 | 58.6% | 21.5% | 5.3% | 5.3% | 5.3% | 3.5% | 0.67% |
| May 2026 | 48.1% | 26.5% | 7.9% | 6.5% | 6.5% | 3.5% | 1% |
| Jun 2026 | 48.1% | 26.5% | 6.5% | 7.9% | 6.5% | 3.5% | 1% |
| Jul 2026 | 48% | 26.4% | 7.9% | 6.5% | 6.5% | 3.5% | 1.3% |
| Aug 2026 | 45.4% | 30.6% | 7.5% | 6.1% | 6.1% | 3.3% | 0.99% |
| Sep 2026 | 45.5% | 30.6% | 7.5% | 6.1% | 6.1% | 3.4% | 0.79% |
How has the Brumby's and Pie Face comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Pie Face took it in December 2025, Brumby's took it in June 2026.
- Across the 12 months ending September 2026, Brumby's’ share of searches among bakery chains in Australia moved from 6.2% to 6.1%, and its estimated monthly branded searches held steady at 14.8K.
- Across the 12 months ending September 2026, Pie Face’s share of searches among bakery chains in Australia moved from 6.2% to 6.1%, and its estimated monthly branded searches held steady at 14.8K.
How did search popularity change for Australia bakery chains in September 2026?
0 changes
Neither Brumby's nor Pie Face moved beyond provider rounding among bakery chains in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Brumby's’ and Pie Face’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among bakery chains
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.