Brumby's vs Muffin Break:Which is more popular?
In September 2026, Muffin Break had more branded searches than Brumby's among bakery chains in Australia. Muffin Break had about 18,100 branded searches, while Brumby's had 14,800. Muffin Break made up 7.5% of all bakery chain searches we track, and Brumby's accounted for 6.1%. When we asked ChatGPT and Google AI Overviews about bakery chains, Brumby's appeared in one of the three answers and Muffin Break in none.
Who do people search for more?
Muffin Break, about 22% more searches than Brumby's
Who does AI mention more?
Brumby's, mentioned in 1 of 3 answers, Muffin Break in 0
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Top bakery chains in ChatGPT and Google AI Overviews
In three ChatGPT questions, Brumby's was mentioned in one out of three: in one of the three ChatGPT answers. Muffin Break did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Bakers Delight3 of 3Named in 3 of 3 ChatGPT answers
Breadtop2 of 3Named in 2 of 3 ChatGPT answers
Pie Face2 of 3Named in 2 of 3 ChatGPT answers
Banjo's2 of 3Named in 2 of 3 ChatGPT answers- Brumby's1 of 3Named in 1 of 3 ChatGPT answers
- Muffin Break0 of 3Named in 0 of 3 ChatGPT answers
- Michel's Patisserie0 of 3Named in 0 of 3 ChatGPT answers
See every answer about bakery chains
3 answers
Asked ChatGPT
“What's the best bakery chain in Australia?”
Asked ChatGPT
“Which bakery chain has the best bread in Australia?”
Asked ChatGPT
“Where can I buy good pies and pastries at a bakery chain in Australia?”
Searched Google, AI Overview
“bakery near me”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best bakery”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.
Is Brumby's or Muffin Break more popular in search?
This chart shows how often people search Google for Brumby's and Muffin Break by name. Each line represents a brand's share of searches for all seven bakery chains we track, month by month, from searches in Australia.
Share of searches by month for Muffin Break, Brumby's. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bakers Delight | Breadtop | Muffin Break | Brumby's | Pie Face | Banjo's | Michel's Patisserie |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.4% | 31.2% | 7.6% | 6.2% | 6.2% | 1.2% | 1% |
| Nov 2025 | 48.6% | 26.7% | 8% | 8% | 6.5% | 1.1% | 1.1% |
| Dec 2025 | 51% | 27.9% | 6.8% | 5.6% | 6.8% | 1.1% | 0.72% |
| Jan 2026 | 48.2% | 26.5% | 7.9% | 6.5% | 7.9% | 1.9% | 1.1% |
| Feb 2026 | 49.1% | 27% | 6.6% | 6.6% | 6.6% | 2.9% | 1.1% |
| Mar 2026 | 56.9% | 20.9% | 6.2% | 5.1% | 6.2% | 2.8% | 1.9% |
| Apr 2026 | 58.6% | 21.5% | 5.3% | 5.3% | 5.3% | 3.5% | 0.67% |
| May 2026 | 48.1% | 26.5% | 7.9% | 6.5% | 6.5% | 3.5% | 1% |
| Jun 2026 | 48.1% | 26.5% | 6.5% | 7.9% | 6.5% | 3.5% | 1% |
| Jul 2026 | 48% | 26.4% | 7.9% | 6.5% | 6.5% | 3.5% | 1.3% |
| Aug 2026 | 45.4% | 30.6% | 7.5% | 6.1% | 6.1% | 3.3% | 0.99% |
| Sep 2026 | 45.5% | 30.6% | 7.5% | 6.1% | 6.1% | 3.4% | 0.79% |
How has the Brumby's and Muffin Break comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Brumby's took it in June 2026, Muffin Break took it in July 2026.
- Across the 12 months ending September 2026, Brumby's’ share of searches among bakery chains in Australia moved from 6.2% to 6.1%, and its estimated monthly branded searches held steady at 14.8K.
- Across the 12 months ending September 2026, Muffin Break’s share of searches among bakery chains in Australia moved from 7.6% to 7.5%, and its estimated monthly branded searches held steady at 18.1K.
How did search popularity change for Australia bakery chains in September 2026?
0 changes
Neither Brumby's nor Muffin Break moved beyond provider rounding among bakery chains in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Brumby's’ and Muffin Break’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Brumby's
1 branded search term
- brumbys
Muffin Break
1 branded search term
- muffin break
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