Brandwave

How popular isMuffin Break?

In September 2026, people searched for Muffin Break by name about 18,100 times in Australia, about the same as the previous year. These searches made up 6% of all Australia coffee chain searches, placing Muffin Break fourth out of eight chains. When we asked both ChatGPT and Google AI Overviews about coffee chains, Muffin Break appeared in one of the four answers and was the joint third most recommended of the eight.

Search and AI answers in September 2026

Muffin Break is the fourth most searched of 8 competitors and the joint third most recommended in AI answers.

  1. StarbucksShare of searches 54.4%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  2. Zarraffa's CoffeeShare of searches 16.3%Mentioned in 1 of 4 AI answersPlace in AI recommendations 6th
  3. The Coffee ClubShare of searches 10.9%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th
  4. Muffin BreakShare of searches 6%Mentioned in 1 of 4 AI answersPlace in AI recommendations 3rd
  5. Campos CoffeeShare of searches 4.9%Mentioned in 2 of 4 AI answersPlace in AI recommendations 1st

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Top coffee chains in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Muffin Break was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Muffin Break is the joint third most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Campos Coffee1st
  2. Merlo Coffee2nd
  3. Muffin Break3rd
  4. Dôme Café3rd
  5. The Coffee Club5th
  6. Zarraffa's Coffee6th
  7. Gloria Jean's7th
  8. Starbucks–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • The Coffee Club2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Campos Coffee2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Dôme Café2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Merlo Coffee2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Zarraffa's Coffee1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Muffin Break1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Gloria Jean's1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Starbucks0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about coffee chains

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Which coffee chains compete with Muffin Break?

Muffin Break against coffee chains in Australia, by month

Share of searches by month for Starbucks, Zarraffa's Coffee, The Coffee Club, Muffin Break, Campos Coffee, Dôme Café, Merlo Coffee. The figures are in the table below the chart.

View monthly share of searches table
MonthStarbucksZarraffa's CoffeeThe Coffee ClubMuffin BreakCampos CoffeeDôme CaféMerlo CoffeeGloria Jean's
Oct 202560.9%12.2%8.2%4.5%5.5%6.7%1.6%0.4%
Nov 202566.1%10.9%7.3%4%4.9%4.9%1.8%0.29%
Dec 202563.2%15.5%7%3.8%3.8%4.7%1.7%0.34%
Jan 202660.3%14.8%8.1%4.4%4.4%5.4%2%0.39%
Feb 202662.8%12.6%8.5%3.8%4.6%5.7%1.7%0.33%
Mar 202662.1%12.5%8.4%4.6%4.6%5.6%2%0.33%
Apr 202656%16.8%11.3%4.1%4.1%5%2.3%0.36%
May 202658.4%14.4%9.6%5.3%5.3%4.3%2.4%0.38%
Jun 202654.2%16.3%10.9%4.9%5.9%4.9%2.7%0.33%
Jul 202654.2%16.2%10.9%5.9%4.9%4.9%2.7%0.43%
Aug 202651.2%18.8%10.3%5.6%5.6%5.6%2.5%0.4%
Sep 202654.4%16.3%10.9%6%4.9%4.9%2.2%0.43%

  1. 1.Starbucks

    54.4%

    Held 1st. 165K estimated branded searches, 0% vs prior month. Share +3.2 points.

  2. 2.Zarraffa's Coffee

    16.3%

    Held 2nd. 49.5K estimated branded searches, -18.2% vs prior month. Share -2.4 points.

  3. 3.The Coffee Club

    10.9%

    Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share +0.6 points.

  4. 4.Muffin Break

    6%

    Moved from 6th to 4th. 18.1K estimated branded searches, 0% vs prior month. Share +0.4 points.

  5. 5.Campos Coffee

    4.9%

    Moved from 4th to 5th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.7 points.

  6. 6.Dôme Café

    4.9%

    Moved from 5th to 6th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.7 points.

  7. 7.Merlo Coffee

    2.2%

    Held 7th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.3 points.

  8. 8.Gloria Jean's

    0.43%

    Held 8th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Muffin Break and its closest rivals

Every comparison with Muffin Break

13 comparisons

How has branded search demand for Muffin Break changed in Australia over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Muffin Break in Australia held steady at 18.1K.
  • Across the 12 months ending September 2026, Muffin Break’s share of searches among coffee chains in Australia increased from 4.5% to 6%.
  • Across the 12 months ending September 2026, Muffin Break’s share of searches among coffee chains in Australia peaked at 6% in September 2026 and was lowest at 3.8% in February 2026.
  • Across the 12 months ending September 2026, Muffin Break rose from 6th to 4th among coffee chains in Australia.

How did search popularity change for Australia coffee chains in September 2026?

6 changes

  1. In September 2026, Starbucks gained share of searches among coffee chains in Australia, from 51.2% to 54.4%.

  2. In September 2026, The Coffee Club gained share of searches among coffee chains in Australia, from 10.3% to 10.9%.

  3. In September 2026, Zarraffa's Coffee lost share of searches among coffee chains in Australia, from 18.8% to 16.3%.

  4. In September 2026, Campos Coffee lost share of searches among coffee chains in Australia, from 5.6% to 4.9%.

  5. In September 2026, Dôme Café lost share of searches among coffee chains in Australia, from 5.6% to 4.9%.

  6. In September 2026, Muffin Break rose from 6th to 4th among coffee chains in Australia.

How are Muffin Break’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Muffin Break’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • muffin break

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How the Brand Demand Index is measured

Where does Muffin Break compete?

Muffin Break is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Coffee chains4th of 86%Shown above
Bakery chains3rd of 77.5%Show ranking
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