Coffee chains in Australia:Which are most popular?

Name: Coffee chains in Australia: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Starbucks was the most searched coffee chain in Australia, accounting for 54.4% of all searches among the eight chains we track. When we checked with ChatGPT and Google AI Overviews, The Coffee Club, Campos Coffee, Dôme Café and Merlo Coffee were mentioned most often, in two of the four answers. Campos Coffee was recommended most often, coming first in two out of three responses that gave a list.

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Top coffee chains in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, The Coffee Club, Campos Coffee, Dôme Café and Merlo Coffee were mentioned most often, in two of the four answers. Campos Coffee was recommended most often, coming first in two out of three answers that gave a list. Merlo Coffee was second, and Muffin Break and Dôme Café tied for third. Starbucks, which ranked first in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
The Coffee Club	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
Campos Coffee	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
Dôme Café	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
Merlo Coffee	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
Zarraffa's Coffee	Named in 1 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	1 of 4
Muffin Break	Named in 1 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	1 of 4
Gloria Jean's	Named in 1 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	1 of 4
Starbucks	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4

The Coffee Club2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Campos Coffee2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Dôme Café2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Merlo Coffee2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Zarraffa's Coffee1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Muffin Break1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Gloria Jean's1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Starbucks0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about coffee chains

4 answers

Asked ChatGPT
“Which coffee chain has the best coffee in Australia?”
Asked ChatGPT
“What are the best coffee chains in Australia?”
Asked ChatGPT
“Which café chain in Australia is best for a quick coffee and snack?”
1. 1Muffin Break
2. 2The Coffee Club
Searched Google, AI Overview
“coffee shops”
Searched Google, AI Overview
“coffee near me”
Google showed no AI Overview for this search.

Not named in any answer:

Starbucks

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Which coffee chains do people search for most?

This chart shows how often people search Google for each coffee chain by name. Each line represents a brand's share of searches for all eight coffee chains we track, month by month, from searches in Australia.

Share of searches among coffee chains in Australia, by month

Month	Starbucks	Zarraffa's Coffee	The Coffee Club	Muffin Break	Campos Coffee	Dôme Café	Merlo Coffee	Gloria Jean's
Oct 2025	60.9%	12.2%	8.2%	4.5%	5.5%	6.7%	1.6%	0.4%
Nov 2025	66.1%	10.9%	7.3%	4%	4.9%	4.9%	1.8%	0.29%
Dec 2025	63.2%	15.5%	7%	3.8%	3.8%	4.7%	1.7%	0.34%
Jan 2026	60.3%	14.8%	8.1%	4.4%	4.4%	5.4%	2%	0.39%
Feb 2026	62.8%	12.6%	8.5%	3.8%	4.6%	5.7%	1.7%	0.33%
Mar 2026	62.1%	12.5%	8.4%	4.6%	4.6%	5.6%	2%	0.33%
Apr 2026	56%	16.8%	11.3%	4.1%	4.1%	5%	2.3%	0.36%
May 2026	58.4%	14.4%	9.6%	5.3%	5.3%	4.3%	2.4%	0.38%
Jun 2026	54.2%	16.3%	10.9%	4.9%	5.9%	4.9%	2.7%	0.33%
Jul 2026	54.2%	16.2%	10.9%	5.9%	4.9%	4.9%	2.7%	0.43%
Aug 2026	51.2%	18.8%	10.3%	5.6%	5.6%	5.6%	2.5%	0.4%
Sep 2026	54.4%	16.3%	10.9%	6%	4.9%	4.9%	2.2%	0.43%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Starbucks	54.4%	165K	0%	+3.2 points
2, held 2nd	Zarraffa's Coffee	16.3%	49.5K	-18.2%	-2.4 points
3, held 3rd	The Coffee Club	10.9%	33.1K	0%	+0.6 points
4, moved from 6th to 4th	Muffin Break	6%	18.1K	0%	+0.4 pointsmoved from 6th to 4th
5, moved from 4th to 5th	Campos Coffee	4.9%	14.8K	-18.2%	-0.7 pointsmoved from 4th to 5th
6, moved from 5th to 6th	Dôme Café	4.9%	14.8K	-18.2%	-0.7 pointsmoved from 5th to 6th
7, held 7th	Merlo Coffee	2.2%	6.6K	-18.5%	-0.3 points
8, held 8th	Gloria Jean's	0.43%	1.3K	0%	0 points

1.Starbucks
54.4%
Held 1st. 165K estimated branded searches, 0% vs prior month. Share +3.2 points.
2.Zarraffa's Coffee
16.3%
Held 2nd. 49.5K estimated branded searches, -18.2% vs prior month. Share -2.4 points.
3.The Coffee Club
10.9%
Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share +0.6 points.
4.Muffin Break
6%
Moved from 6th to 4th. 18.1K estimated branded searches, 0% vs prior month. Share +0.4 points.
5.Campos Coffee
4.9%
Moved from 4th to 5th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.7 points.
6.Dôme Café
4.9%
Moved from 5th to 6th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.7 points.
7.Merlo Coffee
2.2%
Held 7th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.3 points.
8.Gloria Jean's
0.43%
Held 8th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

Which brand is most popular in search among coffee chains in Australia?

8 brands

In September 2026, Starbucks was the most searched among coffee chains in Australia, with an estimated 165K branded searches, 54.4% of all searches for the eight we track. Zarraffa's Coffee is in 2nd place, 38.1 percentage points behind at 16.3%.

Australia coffee chains, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Starbucks	60.9% → 54.4%	66.1%Nov 2025	51.2%Aug 2026	1st
Zarraffa's Coffee	12.2% → 16.3%	18.8%Aug 2026	10.9%Nov 2025	2nd
The Coffee Club	8.2% → 10.9%	11.3%Apr 2026	7%Dec 2025	3rd
Muffin Break	4.5% → 6%	6%Sep 2026	3.8%Feb 2026	6th → 4th
Campos Coffee	5.5% → 4.9%	5.9%Jun 2026	3.8%Dec 2025	5th
Dôme Café	6.7% → 4.9%	6.7%Oct 2025	4.3%May 2026	4th → 6th
Merlo Coffee	1.6% → 2.2%	2.7%Jun 2026	1.6%Oct 2025	7th
Gloria Jean's	0.4% → 0.43%	0.43%Sep 2026	0.29%Nov 2025	8th

Each finding as a sentence

Across the 12 months ending September 2026, Starbucks’ share of searches among coffee chains in Australia decreased from 60.9% to 54.4%.
Across the 12 months ending September 2026, Zarraffa's Coffee’s share of searches among coffee chains in Australia increased from 12.2% to 16.3%.
Across the 12 months ending September 2026, The Coffee Club’s share of searches among coffee chains in Australia increased from 8.2% to 10.9%.
Across the 12 months ending September 2026, Muffin Break’s share of searches among coffee chains in Australia increased from 4.5% to 6%.
Across the 12 months ending September 2026, Campos Coffee’s share of searches among coffee chains in Australia decreased from 5.5% to 4.9%.
Across the 12 months ending September 2026, Dôme Café’s share of searches among coffee chains in Australia decreased from 6.7% to 4.9%.
Across the 12 months ending September 2026, Merlo Coffee’s share of searches among coffee chains in Australia increased from 1.6% to 2.2%.
Across the 12 months ending September 2026, Starbucks’ share of searches among coffee chains in Australia peaked at 66.1% in November 2025 and was lowest at 51.2% in August 2026.
Across the 12 months ending September 2026, Zarraffa's Coffee’s share of searches among coffee chains in Australia peaked at 18.8% in August 2026 and was lowest at 10.9% in November 2025.
Across the 12 months ending September 2026, The Coffee Club’s share of searches among coffee chains in Australia peaked at 11.3% in April 2026 and was lowest at 7% in December 2025.
Across the 12 months ending September 2026, Muffin Break’s share of searches among coffee chains in Australia peaked at 6% in September 2026 and was lowest at 3.8% in February 2026.
Across the 12 months ending September 2026, Campos Coffee’s share of searches among coffee chains in Australia peaked at 5.9% in June 2026 and was lowest at 3.8% in December 2025.
Across the 12 months ending September 2026, Dôme Café’s share of searches among coffee chains in Australia peaked at 6.7% in October 2025 and was lowest at 4.3% in May 2026.
Across the 12 months ending September 2026, Merlo Coffee’s share of searches among coffee chains in Australia peaked at 2.7% in June 2026 and was lowest at 1.6% in October 2025.
Across the 12 months ending September 2026, Muffin Break rose from 6th to 4th among coffee chains in Australia.
Across the 12 months ending September 2026, Dôme Café fell from 4th to 6th among coffee chains in Australia.
Across the 12 months ending September 2026, Gloria Jean's held steady: its share of searches among coffee chains in Australia moved less than 0.5 percentage points.

How did search popularity change for Australia coffee chains in September 2026?

7 changes

In September 2026, Starbucks gained share of searches among coffee chains in Australia, from 51.2% to 54.4%.
In September 2026, The Coffee Club gained share of searches among coffee chains in Australia, from 10.3% to 10.9%.
In September 2026, Zarraffa's Coffee lost share of searches among coffee chains in Australia, from 18.8% to 16.3%.
In September 2026, Campos Coffee lost share of searches among coffee chains in Australia, from 5.6% to 4.9%.
In September 2026, Dôme Café lost share of searches among coffee chains in Australia, from 5.6% to 4.9%.
In September 2026, Muffin Break rose from 6th to 4th among coffee chains in Australia.
Estimated monthly branded searches for Gloria Jean's in Australia fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.

How are branded searches counted for coffee chains?

10 search terms

Each brand's share of searches among coffee chains comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.