The Coffee Club vs Zarraffa's Coffee:Which is more popular?
In September 2026, Zarraffa's Coffee had more branded searches than The Coffee Club among coffee chains in Australia. Zarraffa's Coffee had about 49,500 branded searches, while The Coffee Club had 33,100. Zarraffa's Coffee made up 16.3% of all coffee chain searches we track, and The Coffee Club accounted for 10.9%. When we asked ChatGPT and Google AI Overviews about coffee chains, The Coffee Club appeared in two of the four answers and Zarraffa's Coffee in one. The Coffee Club and Zarraffa's Coffee were each mentioned first in one of the two answers that named either.
Who do people search for more?
Zarraffa's Coffee, about 50% more searches than The Coffee Club
Who does AI mention more?
The Coffee Club, mentioned in 2 of 4 answers, Zarraffa's Coffee in 1
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top coffee chains in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, The Coffee Club was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Zarraffa's Coffee was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. The Coffee Club and Zarraffa's Coffee were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- The Coffee Club2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Campos Coffee2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Dôme Café2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Merlo Coffee2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Zarraffa's Coffee1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Muffin Break1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Gloria Jean's1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Starbucks0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about coffee chains
4 answers
Asked ChatGPT
“Which coffee chain has the best coffee in Australia?”
Asked ChatGPT
“What are the best coffee chains in Australia?”
Asked ChatGPT
“Which café chain in Australia is best for a quick coffee and snack?”
Searched Google, AI Overview
“coffee shops”
Searched Google, AI Overview
“coffee near me”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is The Coffee Club or Zarraffa's Coffee more popular in search?
This chart shows how often people search Google for The Coffee Club and Zarraffa's Coffee by name. Each line represents a brand's share of searches for all eight coffee chains we track, month by month, from searches in Australia.
Share of searches by month for Zarraffa's Coffee, The Coffee Club. The figures are in the table below the chart.
View monthly share of searches table
| Month | Starbucks | Zarraffa's Coffee | The Coffee Club | Muffin Break | Campos Coffee | Dôme Café | Merlo Coffee | Gloria Jean's |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 60.9% | 12.2% | 8.2% | 4.5% | 5.5% | 6.7% | 1.6% | 0.4% |
| Nov 2025 | 66.1% | 10.9% | 7.3% | 4% | 4.9% | 4.9% | 1.8% | 0.29% |
| Dec 2025 | 63.2% | 15.5% | 7% | 3.8% | 3.8% | 4.7% | 1.7% | 0.34% |
| Jan 2026 | 60.3% | 14.8% | 8.1% | 4.4% | 4.4% | 5.4% | 2% | 0.39% |
| Feb 2026 | 62.8% | 12.6% | 8.5% | 3.8% | 4.6% | 5.7% | 1.7% | 0.33% |
| Mar 2026 | 62.1% | 12.5% | 8.4% | 4.6% | 4.6% | 5.6% | 2% | 0.33% |
| Apr 2026 | 56% | 16.8% | 11.3% | 4.1% | 4.1% | 5% | 2.3% | 0.36% |
| May 2026 | 58.4% | 14.4% | 9.6% | 5.3% | 5.3% | 4.3% | 2.4% | 0.38% |
| Jun 2026 | 54.2% | 16.3% | 10.9% | 4.9% | 5.9% | 4.9% | 2.7% | 0.33% |
| Jul 2026 | 54.2% | 16.2% | 10.9% | 5.9% | 4.9% | 4.9% | 2.7% | 0.43% |
| Aug 2026 | 51.2% | 18.8% | 10.3% | 5.6% | 5.6% | 5.6% | 2.5% | 0.4% |
| Sep 2026 | 54.4% | 16.3% | 10.9% | 6% | 4.9% | 4.9% | 2.2% | 0.43% |
How has the The Coffee Club and Zarraffa's Coffee comparison changed over the last 12 months?
3 findings
- Zarraffa's Coffee was ahead of The Coffee Club in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, The Coffee Club’s share of searches among coffee chains in Australia moved from 8.2% to 10.9%, and its estimated monthly branded searches held steady at 33.1K.
- Across the 12 months ending September 2026, Zarraffa's Coffee’s share of searches among coffee chains in Australia moved from 12.2% to 16.3%, and its estimated monthly branded searches held steady at 49.5K.
How did search popularity change for Australia coffee chains in September 2026?
2 changes
In September 2026, The Coffee Club gained share of searches among coffee chains in Australia, from 10.3% to 10.9%.
In September 2026, Zarraffa's Coffee lost share of searches among coffee chains in Australia, from 18.8% to 16.3%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using The Coffee Club’s and Zarraffa's Coffee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
The Coffee Club
1 branded search term
- the coffee club
Zarraffa's Coffee
2 branded search terms
- zarraffa's
- zarraffas
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