How popular isZarraffa's Coffee?
In September 2026, people searched for Zarraffa's Coffee by name about 49,500 times in Australia, about the same as the previous year. These searches made up 16.3% of all Australia coffee chain searches, placing Zarraffa's Coffee second out of eight chains. When we asked both ChatGPT and Google AI Overviews about coffee chains, Zarraffa's Coffee appeared in one of the four answers and was the sixth most recommended of the eight.
Zarraffa's Coffee is the second most searched of 8 competitors and the sixth most recommended in AI answers.
StarbucksShare of searches 54.4%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
Zarraffa's CoffeeShare of searches 16.3%Mentioned in 1 of 4 AI answersPlace in AI recommendations 6th
The Coffee ClubShare of searches 10.9%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th
Muffin BreakShare of searches 6%Mentioned in 1 of 4 AI answersPlace in AI recommendations 3rd
Campos CoffeeShare of searches 4.9%Mentioned in 2 of 4 AI answersPlace in AI recommendations 1st
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Top coffee chains in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Zarraffa's Coffee was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Zarraffa's Coffee is the sixth most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- The Coffee Club2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Campos Coffee2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Dôme Café2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Merlo Coffee2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Zarraffa's Coffee1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Muffin Break1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Gloria Jean's1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Starbucks0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about coffee chains
4 answers
Asked ChatGPT
“Which coffee chain has the best coffee in Australia?”
Asked ChatGPT
“What are the best coffee chains in Australia?”
Asked ChatGPT
“Which café chain in Australia is best for a quick coffee and snack?”
Searched Google, AI Overview
“coffee shops”
Searched Google, AI Overview
“coffee near me”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Which coffee chains compete with Zarraffa's Coffee?
Share of searches by month for Starbucks, Zarraffa's Coffee, The Coffee Club, Muffin Break, Campos Coffee, Dôme Café, Merlo Coffee. The figures are in the table below the chart.
View monthly share of searches table
| Month | Starbucks | Zarraffa's Coffee | The Coffee Club | Muffin Break | Campos Coffee | Dôme Café | Merlo Coffee | Gloria Jean's |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 60.9% | 12.2% | 8.2% | 4.5% | 5.5% | 6.7% | 1.6% | 0.4% |
| Nov 2025 | 66.1% | 10.9% | 7.3% | 4% | 4.9% | 4.9% | 1.8% | 0.29% |
| Dec 2025 | 63.2% | 15.5% | 7% | 3.8% | 3.8% | 4.7% | 1.7% | 0.34% |
| Jan 2026 | 60.3% | 14.8% | 8.1% | 4.4% | 4.4% | 5.4% | 2% | 0.39% |
| Feb 2026 | 62.8% | 12.6% | 8.5% | 3.8% | 4.6% | 5.7% | 1.7% | 0.33% |
| Mar 2026 | 62.1% | 12.5% | 8.4% | 4.6% | 4.6% | 5.6% | 2% | 0.33% |
| Apr 2026 | 56% | 16.8% | 11.3% | 4.1% | 4.1% | 5% | 2.3% | 0.36% |
| May 2026 | 58.4% | 14.4% | 9.6% | 5.3% | 5.3% | 4.3% | 2.4% | 0.38% |
| Jun 2026 | 54.2% | 16.3% | 10.9% | 4.9% | 5.9% | 4.9% | 2.7% | 0.33% |
| Jul 2026 | 54.2% | 16.2% | 10.9% | 5.9% | 4.9% | 4.9% | 2.7% | 0.43% |
| Aug 2026 | 51.2% | 18.8% | 10.3% | 5.6% | 5.6% | 5.6% | 2.5% | 0.4% |
| Sep 2026 | 54.4% | 16.3% | 10.9% | 6% | 4.9% | 4.9% | 2.2% | 0.43% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 54.4% | 165K | 0% | +3.2 points | |
| 2, held 2nd | 16.3% | 49.5K | -18.2% | -2.4 points | |
| 3, held 3rd | 10.9% | 33.1K | 0% | +0.6 points | |
| 4, moved from 6th to 4th | 6% | 18.1K | 0% | +0.4 pointsmoved from 6th to 4th | |
| 5, moved from 4th to 5th | 4.9% | 14.8K | -18.2% | -0.7 pointsmoved from 4th to 5th | |
| 6, moved from 5th to 6th | 4.9% | 14.8K | -18.2% | -0.7 pointsmoved from 5th to 6th | |
| 7, held 7th | 2.2% | 6.6K | -18.5% | -0.3 points | |
| 8, held 8th | 0.43% | 1.3K | 0% | 0 points |
54.4%
Held 1st. 165K estimated branded searches, 0% vs prior month. Share +3.2 points.
16.3%
Held 2nd. 49.5K estimated branded searches, -18.2% vs prior month. Share -2.4 points.
10.9%
Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share +0.6 points.
6%
Moved from 6th to 4th. 18.1K estimated branded searches, 0% vs prior month. Share +0.4 points.
4.9%
Moved from 4th to 5th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.7 points.
4.9%
Moved from 5th to 6th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.7 points.
2.2%
Held 7th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.3 points.
0.43%
Held 8th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Zarraffa's Coffee and its closest rivals
- Zarraffa's Coffee vs Starbucks: compare popularity
- Zarraffa's Coffee vs The Coffee Club: compare popularity
- Zarraffa's Coffee vs Muffin Break: compare popularity
- Zarraffa's Coffee vs Campos Coffee: compare popularity
- Zarraffa's Coffee vs Dôme Café: compare popularity
- Compare Zarraffa's Coffee with any brand
Every comparison with Zarraffa's Coffee
7 comparisons
How has branded search demand for Zarraffa's Coffee changed in Australia over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Zarraffa's Coffee in Australia held steady at 49.5K.
- Across the 12 months ending September 2026, Zarraffa's Coffee’s share of searches among coffee chains in Australia increased from 12.2% to 16.3%.
- Across the 12 months ending September 2026, Zarraffa's Coffee’s share of searches among coffee chains in Australia peaked at 18.8% in August 2026 and was lowest at 10.9% in November 2025.
How did search popularity change for Australia coffee chains in September 2026?
6 changes
In September 2026, Starbucks gained share of searches among coffee chains in Australia, from 51.2% to 54.4%.
In September 2026, The Coffee Club gained share of searches among coffee chains in Australia, from 10.3% to 10.9%.
In September 2026, Zarraffa's Coffee lost share of searches among coffee chains in Australia, from 18.8% to 16.3%.
In September 2026, Campos Coffee lost share of searches among coffee chains in Australia, from 5.6% to 4.9%.
In September 2026, Dôme Café lost share of searches among coffee chains in Australia, from 5.6% to 4.9%.
In September 2026, Muffin Break rose from 6th to 4th among coffee chains in Australia.
How are Zarraffa's Coffee’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Zarraffa's Coffee’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- zarraffa's
- zarraffas
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