Brandwave

Banjo's vs Muffin Break:Which is more popular?

In September 2026, Muffin Break had more branded searches than Banjo's among bakery chains in Australia. Muffin Break had about 18,100 branded searches, while Banjo's had 8,100. Muffin Break made up 7.5% of all bakery chain searches we track, and Banjo's accounted for 3.4%. When we asked ChatGPT and Google AI Overviews about bakery chains, Banjo's appeared in two of the three answers and Muffin Break in none.

Among bakery chains in Australia in September 2026

Who do people search for more?

Muffin Break, about 2 searches for every 1 for Banjo's

Muffin Break 18.1K searchesBanjo's 8.1K searches

Who does AI mention more?

Banjo's, mentioned in 2 of 3 answers, Muffin Break in 0

Banjo's in 2 of 3Muffin Break in 0 of 3

Who does AI recommend more?

Banjo's, the only one of the two named

Banjo's first in 2Muffin Break never named

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Top bakery chains in ChatGPT and Google AI Overviews

In three ChatGPT questions, Banjo's was mentioned in two out of three: in two of the three ChatGPT answers. Muffin Break did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bakers Delight1st
  2. Banjo's2nd
  3. Breadtop3rd
  4. Brumby's4th
  5. Pie Face4th
  6. Muffin Break–
  7. Michel's Patisserie–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bakers Delight3 of 3Named in 3 of 3 ChatGPT answers
  • Breadtop2 of 3Named in 2 of 3 ChatGPT answers
  • Pie Face2 of 3Named in 2 of 3 ChatGPT answers
  • Banjo's2 of 3Named in 2 of 3 ChatGPT answers
  • Brumby's1 of 3Named in 1 of 3 ChatGPT answers
  • Muffin Break0 of 3Named in 0 of 3 ChatGPT answers
  • Michel's Patisserie0 of 3Named in 0 of 3 ChatGPT answers

See every answer about bakery chains

3 answers
  • Asked ChatGPT

    “What's the best bakery chain in Australia?”

    1. 1Bakers Delight
    2. 2Banjo's
    3. 3Breadtop
    4. 4Pie Face
  • Asked ChatGPT

    “Which bakery chain has the best bread in Australia?”

    1. 1Bakers Delight
    2. 2Breadtop
  • Asked ChatGPT

    “Where can I buy good pies and pastries at a bakery chain in Australia?”

    1. 1Bakers Delight
    2. 2Banjo's
    3. 3Brumby's
    4. 4Pie Face
  • Searched Google, AI Overview

    “bakery near me”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “best bakery”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.

Is Banjo's or Muffin Break more popular in search?

This chart shows how often people search Google for Banjo's and Muffin Break by name. Each line represents a brand's share of searches for all seven bakery chains we track, month by month, from searches in Australia.

Banjo's and Muffin Break among bakery chains in Australia, by month

Share of searches by month for Muffin Break, Banjo's. The figures are in the table below the chart.

View monthly share of searches table
MonthBakers DelightBreadtopMuffin BreakBrumby'sPie FaceBanjo'sMichel's Patisserie
Oct 202546.4%31.2%7.6%6.2%6.2%1.2%1%
Nov 202548.6%26.7%8%8%6.5%1.1%1.1%
Dec 202551%27.9%6.8%5.6%6.8%1.1%0.72%
Jan 202648.2%26.5%7.9%6.5%7.9%1.9%1.1%
Feb 202649.1%27%6.6%6.6%6.6%2.9%1.1%
Mar 202656.9%20.9%6.2%5.1%6.2%2.8%1.9%
Apr 202658.6%21.5%5.3%5.3%5.3%3.5%0.67%
May 202648.1%26.5%7.9%6.5%6.5%3.5%1%
Jun 202648.1%26.5%6.5%7.9%6.5%3.5%1%
Jul 202648%26.4%7.9%6.5%6.5%3.5%1.3%
Aug 202645.4%30.6%7.5%6.1%6.1%3.3%0.99%
Sep 202645.5%30.6%7.5%6.1%6.1%3.4%0.79%

How has the Banjo's and Muffin Break comparison changed over the last 12 months?

3 findings
  • Muffin Break was ahead of Banjo's in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Banjo's’ share of searches among bakery chains in Australia moved from 1.2% to 3.4%, and its estimated monthly branded searches moved from 2.9K to 8.1K.
  • Across the 12 months ending September 2026, Muffin Break’s share of searches among bakery chains in Australia moved from 7.6% to 7.5%, and its estimated monthly branded searches held steady at 18.1K.

How did search popularity change for Australia bakery chains in September 2026?

1 change
  1. Estimated monthly branded searches for Banjo's in Australia rose 179.3% over 12 measured months, from 2.9K to 8.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Banjo's’ and Muffin Break’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Banjo's

1 branded search term

  • banjos bakery

Muffin Break

1 branded search term

  • muffin break

How the Brand Demand Index is measured

Other head-to-heads among bakery chains

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