Bakers Delight vs Brumby's:Which is more popular?
In September 2026, Bakers Delight had more branded searches than Brumby's among bakery chains in Australia. Bakers Delight had about 110,000 branded searches, while Brumby's had 14,800. Bakers Delight made up 45.5% of all bakery chain searches we track, and Brumby's accounted for 6.1%. When we asked ChatGPT and Google AI Overviews about bakery chains, Bakers Delight appeared in all three answers and Brumby's in one. Bakers Delight was mentioned before Brumby's in every answer.
Who do people search for more?
Bakers Delight, about 7 searches for every 1 for Brumby's
Who does AI mention more?
Bakers Delight, mentioned in every answer we collected
Who does AI recommend more?
Bakers Delight, named ahead of Brumby's in every answer
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Top bakery chains in ChatGPT and Google AI Overviews
In three ChatGPT questions, Bakers Delight appeared in all three answers. Brumby's was mentioned in one out of three: in one of the three ChatGPT answers. Bakers Delight was listed before Brumby's in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bakers Delight3 of 3Named in 3 of 3 ChatGPT answers
Breadtop2 of 3Named in 2 of 3 ChatGPT answers
Pie Face2 of 3Named in 2 of 3 ChatGPT answers
Banjo's2 of 3Named in 2 of 3 ChatGPT answers
Brumby's1 of 3Named in 1 of 3 ChatGPT answers
Muffin Break0 of 3Named in 0 of 3 ChatGPT answers- Michel's Patisserie0 of 3Named in 0 of 3 ChatGPT answers
See every answer about bakery chains
3 answers
Asked ChatGPT
“What's the best bakery chain in Australia?”
Asked ChatGPT
“Which bakery chain has the best bread in Australia?”
Asked ChatGPT
“Where can I buy good pies and pastries at a bakery chain in Australia?”
Searched Google, AI Overview
“bakery near me”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best bakery”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.
Is Bakers Delight or Brumby's more popular in search?
This chart shows how often people search Google for Bakers Delight and Brumby's by name. Each line represents a brand's share of searches for all seven bakery chains we track, month by month, from searches in Australia.
Share of searches by month for Bakers Delight, Brumby's. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bakers Delight | Breadtop | Muffin Break | Brumby's | Pie Face | Banjo's | Michel's Patisserie |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.4% | 31.2% | 7.6% | 6.2% | 6.2% | 1.2% | 1% |
| Nov 2025 | 48.6% | 26.7% | 8% | 8% | 6.5% | 1.1% | 1.1% |
| Dec 2025 | 51% | 27.9% | 6.8% | 5.6% | 6.8% | 1.1% | 0.72% |
| Jan 2026 | 48.2% | 26.5% | 7.9% | 6.5% | 7.9% | 1.9% | 1.1% |
| Feb 2026 | 49.1% | 27% | 6.6% | 6.6% | 6.6% | 2.9% | 1.1% |
| Mar 2026 | 56.9% | 20.9% | 6.2% | 5.1% | 6.2% | 2.8% | 1.9% |
| Apr 2026 | 58.6% | 21.5% | 5.3% | 5.3% | 5.3% | 3.5% | 0.67% |
| May 2026 | 48.1% | 26.5% | 7.9% | 6.5% | 6.5% | 3.5% | 1% |
| Jun 2026 | 48.1% | 26.5% | 6.5% | 7.9% | 6.5% | 3.5% | 1% |
| Jul 2026 | 48% | 26.4% | 7.9% | 6.5% | 6.5% | 3.5% | 1.3% |
| Aug 2026 | 45.4% | 30.6% | 7.5% | 6.1% | 6.1% | 3.3% | 0.99% |
| Sep 2026 | 45.5% | 30.6% | 7.5% | 6.1% | 6.1% | 3.4% | 0.79% |
How has the Bakers Delight and Brumby's comparison changed over the last 12 months?
3 findings
- Bakers Delight was ahead of Brumby's in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bakers Delight’s share of searches among bakery chains in Australia moved from 46.4% to 45.5%, and its estimated monthly branded searches held steady at 110K.
- Across the 12 months ending September 2026, Brumby's’ share of searches among bakery chains in Australia moved from 6.2% to 6.1%, and its estimated monthly branded searches held steady at 14.8K.
How did search popularity change for Australia bakery chains in September 2026?
0 changes
Neither Bakers Delight nor Brumby's moved beyond provider rounding among bakery chains in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bakers Delight’s and Brumby's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bakers Delight
1 branded search term
- bakers delight
Brumby's
1 branded search term
- brumbys
Other head-to-heads among bakery chains
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