Brandwave

How popular isBelong?

In September 2026, people searched for Belong by name about 25,100 times in Australia, about the same as the previous year. These searches made up 4% of all Australia mobile provider searches, placing Belong seventh out of ten providers. When we asked both ChatGPT and Google AI Overviews about mobile providers, Belong appeared in two of the five answers and was the seventh most recommended of the ten.

Search and AI answers in September 2026

Belong is the seventh most searched of 10 competitors and the seventh most recommended in AI answers.

  1. ALDI MobileShare of searches 24.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  2. amaysimShare of searches 24.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. Boost MobileShare of searches 16.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. Kogan MobileShare of searches 10.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 9th
  5. BelongShare of searches 4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th

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Top mobile providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Belong was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Belong is the seventh most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Telstra1st
  2. amaysim2nd
  3. Boost Mobile3rd
  4. ALDI Mobile4th
  5. Vodafone5th
  6. Optus6th
  7. Belong7th
  8. Felix8th
  9. Kogan Mobile9th
  10. Tangerine–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • amaysim4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Telstra4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Boost Mobile3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Optus3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ALDI Mobile2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kogan Mobile2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vodafone2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Belong2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Felix2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tangerine0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about mobile providers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Which mobile providers compete with Belong?

Belong against mobile providers in Australia, by month

Share of searches by month for ALDI Mobile, amaysim, Boost Mobile, Kogan Mobile, Vodafone, Telstra, Belong, Felix, Optus. The figures are in the table below the chart.

View monthly share of searches table
MonthALDI MobileamaysimBoost MobileKogan MobileVodafoneTelstraBelongFelixOptusTangerine
Oct 202524.3%24.3%16.3%10.9%7.3%5.7%4%4%2.7%0.65%
Nov 202522.2%27.1%14.9%12.1%6.6%6.2%3.6%3%3%1.3%
Dec 202524%24%16.1%13.1%5.9%5.5%3.9%3.2%3.1%1.2%
Jan 202623.4%23.4%15.7%12.8%7%5.5%4.7%3.1%3.1%1.1%
Feb 202621.1%25.9%14.2%11.6%7.8%6%5.2%3.5%3.4%1.3%
Mar 202623.6%23.6%15.8%10.6%5.8%6.6%5.8%3.9%3.1%1.2%
Apr 202624.2%24.2%16.2%10.8%4.8%5.5%4.8%4.8%3.2%1.4%
May 202624.2%24.2%16.2%10.9%4.9%5.5%4.9%4.9%3.2%1.2%
Jun 202622.9%22.9%18.6%12.5%5.6%5.2%4.6%3.8%3%0.91%
Jul 202628.1%23%15.4%10.3%4.6%5.4%4.6%4.6%3%1.1%
Aug 202624.7%24.7%16.6%11.1%5%5.5%4.1%4.1%3.2%1.2%
Sep 202624.1%24.1%16.2%10.8%7.2%5.5%4%4%3.2%0.96%

  1. 1.ALDI Mobile

    24.1%

    Held 1st. 135K estimated branded searches, 0% vs prior month. Share -0.6 points.

  2. 2.amaysim

    24.1%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share -0.6 points.

  3. 3.Boost Mobile

    16.2%

    Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share -0.4 points.

  4. 4.Kogan Mobile

    10.8%

    Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.Vodafone

    7.2%

    Moved from 6th to 5th. 40.5K estimated branded searches, +49.4% vs prior month. Share +2.3 points.

  6. 6.Telstra

    5.5%

    Moved from 5th to 6th. 30.7K estimated branded searches, +2.3% vs prior month. Share 0 points.

  7. 7.Belong

    4%

    Held 7th. 22.2K estimated branded searches, 0% vs prior month. Share -0.1 points.

  8. 8.Felix

    4%

    Held 8th. 22.2K estimated branded searches, 0% vs prior month. Share -0.1 points.

  9. 9.Optus

    3.2%

    Held 9th. 17.7K estimated branded searches, 0% vs prior month. Share -0.1 points.

  10. 10.Tangerine

    0.96%

    Held 10th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

Compare popularity between Belong and its closest rivals

Every comparison with Belong

17 comparisons

How has branded search demand for Belong changed in Australia over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Belong in Australia held steady at 25.1K.
  • Across the 12 months ending September 2026, Belong’s share of searches among mobile providers in Australia peaked at 5.8% in March 2026 and was lowest at 3.6% in November 2025.

How did search popularity change for Australia mobile providers in September 2026?

5 changes

  1. In September 2026, Vodafone overtook Telstra to rank 5th among mobile providers in Australia, with 7.2% of the searches.

  2. In September 2026, ALDI Mobile lost share of searches among mobile providers in Australia, from 24.7% to 24.1%.

  3. In September 2026, amaysim lost share of searches among mobile providers in Australia, from 24.7% to 24.1%.

  4. Estimated monthly branded searches for Tangerine in Australia rose 50% over 12 measured months, from 3.6K to 5.4K in September 2026.

  5. Estimated monthly branded searches for Optus in Australia rose 18% over 12 measured months, from 15K to 17.7K in September 2026.

How are Belong’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Belong’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • belong mobile
  • belong nbn

How the Brand Demand Index is measured

Who owns Belong?

Belong is owned by Telstra. Brandwave also tracks Telstra, owned by the same company, in Australia.

Do you work for Belong? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Belong compete?

Belong is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
NBN providers12th of 120.46%Show ranking
Mobile providers7th of 104%Shown above
Creator with pink hair and a pink jacket

Is Belong your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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