Belong vs Boost Mobile:Which is more popular?
In September 2026, Boost Mobile had more branded searches than Belong among mobile providers in Australia. Boost Mobile had about 90,500 branded searches, while Belong had 22,200. Boost Mobile made up 16.2% of all mobile provider searches we track, and Belong accounted for 4%. When we asked ChatGPT and Google AI Overviews about mobile providers, Boost Mobile appeared in three of the five answers and Belong in two. Boost Mobile was mentioned before Belong in three out of four answers.
Who do people search for more?
Boost Mobile, about 4 searches for every 1 for Belong
Who does AI mention more?
Boost Mobile, mentioned in 3 of 5 answers, Belong in 2
Who does AI recommend more?
Boost Mobile, named ahead of Belong in 3 of 4 answers
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Top mobile providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Boost Mobile was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Belong was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Boost Mobile was listed before Belong in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Telstra1st
amaysim2nd- Boost Mobile3rd
ALDI Mobile4th
Vodafone5th
Optus6th
Belong7th
Felix8th
Kogan Mobile9th
Tangerine–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- amaysim4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Telstra4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Boost Mobile3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Optus3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- ALDI Mobile2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kogan Mobile2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Vodafone2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Belong2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Felix2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tangerine0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about mobile providers
5 answers
Asked ChatGPT
“Which mobile provider should I use in Australia?”
Asked ChatGPT
“What are the best mobile providers in Australia?”
Asked ChatGPT
“What's the best prepaid phone plan in Australia for lots of data?”
Searched Google, AI Overview
“prepaid phone plans”
Searched Google, AI Overview
“sim only plans”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is Belong or Boost Mobile more popular in search?
This chart shows how often people search Google for Belong and Boost Mobile by name. Each line represents a brand's share of searches for all ten mobile providers we track, month by month, from searches in Australia.
Share of searches by month for Boost Mobile, Belong. The figures are in the table below the chart.
View monthly share of searches table
| Month | ALDI Mobile | amaysim | Boost Mobile | Kogan Mobile | Vodafone | Telstra | Belong | Felix | Optus | Tangerine |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.3% | 24.3% | 16.3% | 10.9% | 7.3% | 5.7% | 4% | 4% | 2.7% | 0.65% |
| Nov 2025 | 22.2% | 27.1% | 14.9% | 12.1% | 6.6% | 6.2% | 3.6% | 3% | 3% | 1.3% |
| Dec 2025 | 24% | 24% | 16.1% | 13.1% | 5.9% | 5.5% | 3.9% | 3.2% | 3.1% | 1.2% |
| Jan 2026 | 23.4% | 23.4% | 15.7% | 12.8% | 7% | 5.5% | 4.7% | 3.1% | 3.1% | 1.1% |
| Feb 2026 | 21.1% | 25.9% | 14.2% | 11.6% | 7.8% | 6% | 5.2% | 3.5% | 3.4% | 1.3% |
| Mar 2026 | 23.6% | 23.6% | 15.8% | 10.6% | 5.8% | 6.6% | 5.8% | 3.9% | 3.1% | 1.2% |
| Apr 2026 | 24.2% | 24.2% | 16.2% | 10.8% | 4.8% | 5.5% | 4.8% | 4.8% | 3.2% | 1.4% |
| May 2026 | 24.2% | 24.2% | 16.2% | 10.9% | 4.9% | 5.5% | 4.9% | 4.9% | 3.2% | 1.2% |
| Jun 2026 | 22.9% | 22.9% | 18.6% | 12.5% | 5.6% | 5.2% | 4.6% | 3.8% | 3% | 0.91% |
| Jul 2026 | 28.1% | 23% | 15.4% | 10.3% | 4.6% | 5.4% | 4.6% | 4.6% | 3% | 1.1% |
| Aug 2026 | 24.7% | 24.7% | 16.6% | 11.1% | 5% | 5.5% | 4.1% | 4.1% | 3.2% | 1.2% |
| Sep 2026 | 24.1% | 24.1% | 16.2% | 10.8% | 7.2% | 5.5% | 4% | 4% | 3.2% | 0.96% |
How has the Belong and Boost Mobile comparison changed over the last 12 months?
3 findings
- Boost Mobile was ahead of Belong in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Belong’s share of searches among mobile providers in Australia held steady at 4%, and its estimated monthly branded searches held steady at 22.2K.
- Across the 12 months ending September 2026, Boost Mobile’s share of searches among mobile providers in Australia moved from 16.3% to 16.2%, and its estimated monthly branded searches held steady at 90.5K.
How did search popularity change for Australia mobile providers in September 2026?
0 changes
Neither Belong nor Boost Mobile moved beyond provider rounding among mobile providers in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Belong’s and Boost Mobile’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Belong
1 branded search term
- belong mobile
Boost Mobile
1 branded search term
- boost mobile
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